Benchmarks

36 ‘Top 1% UX Performance’ Sites Ranked by User Experience Performance

Below are the companies with a top 1% UX performance within their industry, or within a theme and platform (e.g. top 1% checkout UX performance, top 1% mobile UX, etc.). You can explore the case-study for each of the 2024 Top 1% E-Commerce UX Award winners below.

This is a sub-set of the full benchmark which includes 123 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

1162 Guidelines

Desktop Web

413 Guidelines

Homepage & Category

31 Guidelines

Homepage

8 Guidelines

Category Taxonomy

10 Guidelines

Main Navigation

7 Guidelines

Intermediary Category Pages

6 Guidelines

On-Site Search

28 Guidelines

Search Query Types

10 Guidelines

Search Autocomplete

8 Guidelines

Search Form & Search Results

10 Guidelines

Product Lists & Filtering

68 Guidelines

List Layout

14 Guidelines

List Item Info

10 Guidelines

List Item Thumbnails

7 Guidelines

List Item Features

11 Guidelines

Filtering: Available Filters

8 Guidelines

Filtering: Scope & Logic

9 Guidelines

Filtering: Interface & Layout

4 Guidelines

Sorting

5 Guidelines

Product Page

97 Guidelines

Product Page Layout

8 Guidelines

Cross-Sells & Cross-Navigation

8 Guidelines

Image Gallery UI

9 Guidelines

Product Images, Videos & 360-Views

14 Guidelines

Product Descriptions

7 Guidelines

Product Variations

9 Guidelines

Specifications Sheet

5 Guidelines

The 'Buy' Section

9 Guidelines

Shipping, Returns, and Gifting

8 Guidelines

User Reviews

20 Guidelines

Cart & Checkout

117 Guidelines

Shopping Cart

16 Guidelines

Account Selection & Creation

7 Guidelines

User Information & Address

17 Guidelines

Gifting Flow & Features

5 Guidelines

Shipping & Fulfillment

11 Guidelines

Payment Flow & Credit Card Form

16 Guidelines

Order Review & Confirmation

10 Guidelines

General Form Design and Checkout Layout

19 Guidelines

Form Field Usability and Design

16 Guidelines

Customer Accounts

31 Guidelines

Account Drop-Down & Sign In

7 Guidelines

Account Dashboard

5 Guidelines

'Your Account': Addresses, Payments, & Newsletters

12 Guidelines

Account-Wide Navigation, Structure, & Information

7 Guidelines

Site-Wide Features

14 Guidelines

Order Tracking & Returns

27 Guidelines

Orders & Order Tracking

15 Guidelines

Order Returns

12 Guidelines

Mobile Web

405 Guidelines

Mobile Web Homepage & Category Navigation

30 Guidelines

Mobile Web Homepage

9 Guidelines

Mobile Web Category Taxonomy

10 Guidelines

Mobile Web Main Navigation

6 Guidelines

Mobile Web Intermediary Category Pages

5 Guidelines

Mobile Web On-Site Search

30 Guidelines

Mobile Web Search Query Types

10 Guidelines

Mobile Web Search Autocomplete

7 Guidelines

Mobile Web Search Form & Results

13 Guidelines

Mobile Web Product Lists & Filtering

63 Guidelines

Mobile Web List Layout

15 Guidelines

Mobile Web List Item Info

12 Guidelines

Mobile Web List Item Thumbnails

8 Guidelines

Mobile Web List Item Features

8 Guidelines

Mobile Web Filtering & Sorting: Filter & Sort Types

9 Guidelines

Mobile Web Filtering & Sorting: Scope & Logic

6 Guidelines

Mobile Web Filtering: Interface & Layout

5 Guidelines

Mobile Web Product Page

91 Guidelines

Mobile Web Product Page Layout, Cross-Sells, & Cross-Navigation

13 Guidelines

Mobile Web Image Gallery UI

6 Guidelines

Mobile Web Product Images, Videos & 360-Views

13 Guidelines

Mobile Web Product Descriptions

8 Guidelines

Mobile Web Product Variations

9 Guidelines

Mobile Web Specifications Sheet

5 Guidelines

Mobile Web "Buy" Section

9 Guidelines

Mobile Web Shipping, Returns, and Gifting

8 Guidelines

Mobile Web User Reviews

20 Guidelines

Mobile Web Cart & Checkout

117 Guidelines

Mobile Web Shopping Cart

15 Guidelines

Mobile Web Account Selection & Creation

7 Guidelines

Mobile Web User Information & Address

17 Guidelines

Mobile Web Gifting Flow & Features

5 Guidelines

Mobile Web Shipping & Fulfillment

11 Guidelines

Mobile Web Payment Flow & Credit Card Form

16 Guidelines

Mobile Web Order Review & Confirmation

9 Guidelines

Mobile Web "General Form Design and Checkout Layout "

17 Guidelines

Mobile Web Form Field Usability and Design

20 Guidelines

Mobile Web Customer Accounts

25 Guidelines

Mobile Web Account Sign In & Dashboard

7 Guidelines

'Mobile Web Account': Addresses, Payments, & Newsletters

12 Guidelines

Mobile Web Account-Wide Navigation, Structure, & Information

6 Guidelines

Mobile Web Site-Wide Features

22 Guidelines

Mobile Web Order Tracking & Returns

27 Guidelines

Mobile Web Orders & Order Tracking

15 Guidelines

Mobile Web Order Returns

12 Guidelines

Mobile App

344 Guidelines

Mobile App Homepage & Category Navigation

27 Guidelines

Mobile App Homepage

7 Guidelines

Mobile App Category Taxonomy

9 Guidelines

Mobile App Main Navigation

6 Guidelines

Mobile App Intermediary Category Pages

5 Guidelines

Mobile App Search

26 Guidelines

Mobile App Search Query Types

8 Guidelines

Mobile App Search Autocomplete

7 Guidelines

Mobile App Search Form & Results

11 Guidelines

Mobile App Product Lists & Filtering

54 Guidelines

Mobile App List Layout

14 Guidelines

Mobile App List Item Info

11 Guidelines

Mobile App List Item Thumbnails

5 Guidelines

Mobile App List Item Features

5 Guidelines

Mobile App Filtering & Sorting: Filter & Sort Types

9 Guidelines

Mobile App Filtering & Sorting: Scope & Logic

5 Guidelines

Mobile App Filtering: Interface & Layout

5 Guidelines

Mobile App Product Page

86 Guidelines

Mobile App Product Page Layout & Cross-Sells

13 Guidelines

Mobile App Image Gallery UI

5 Guidelines

Mobile App Product Images, Videos, & 360-Views

13 Guidelines

Mobile App Product Descriptions

8 Guidelines

Mobile App Product Variations

7 Guidelines

Mobile App Specifications Sheet

5 Guidelines

Mobile App "Buy" Section

9 Guidelines

Mobile App Shipping, Returns, and Gifting

8 Guidelines

Mobile App User Reviews

18 Guidelines

Mobile App Cart & Checkout

114 Guidelines

Mobile App Shopping Cart

15 Guidelines

Mobile App Account Selection & Creation

7 Guidelines

Mobile App User Information & Address

16 Guidelines

Mobile App Gifting Flow & Features

5 Guidelines

Mobile App Shipping & Fulfillment

11 Guidelines

Mobile App Payment Flow & Credit Card Form

15 Guidelines

Mobile App Order Review & Confirmation

9 Guidelines

Mobile App "General Form Design and Checkout Layout "

17 Guidelines

Mobile App Form Field Usability and Design

19 Guidelines

Mobile App Customer Accounts

22 Guidelines

Mobile App Account Dashboard

5 Guidelines

'Mobile App Account': Addresses, Payments, & Newsletters

12 Guidelines

Mobile App Account-Wide Navigation, Structure, & Information

5 Guidelines

App-Wide Features

15 Guidelines

Case Studies

Deep dive into any of the 36 retail sites displayed in the scatter plot above.

good
Slack
Digital Subscriptions & SaaS

18 page designs: desktop, mobile

decent
Zendesk
Digital Subscriptions & SaaS

16 page designs: desktop, mobile

decent
Netflix
Digital Subscriptions & SaaS

22 page designs: desktop, mobile

decent
Crutchfield
Electronics & Office

50 page designs: desktop, mobile

decent
Firebase
Digital Subscriptions & SaaS

19 page designs: desktop, mobile

decent
Build.com
Home & Hardware

75 page designs: app, desktop, mobile

decent
Target
Mass Merchant

87 page designs: desktop, mobile, app

decent
Living Spaces
Furniture & Home Decor

51 page designs: desktop, mobile

decent
Holland & Barrett
Vitamins & Supplements

48 page designs: desktop, mobile

decent
John Lewis
Mass Merchant

60 page designs: desktop, mobile

decent
Wayfair
Furniture & Home Decor

90 page designs: app, desktop, mobile

decent
B&H Photo
Electronics & Office

77 page designs: app, desktop, mobile

decent
Jimmy Choo
Apparel & Accessories

51 page designs: desktop, mobile

decent
Best Buy
Electronics & Office

80 page designs: mobile, desktop, app

decent
Zalando
Apparel & Accessories

58 page designs: desktop, mobile

decent
Amazon
Mass Merchant

90 page designs: desktop, mobile, app

decent
Home Depot
Home & Hardware

94 page designs: desktop, mobile, app

decent
Airbnb
Travel Accommodations

34 page designs: desktop, mobile

decent
Sephora
Health & Beauty

90 page designs: app, mobile, desktop

decent
Macy’s
Apparel & Accessories

87 page designs: mobile, desktop, app

decent
Walmart
Mass Merchant

87 page designs: desktop, mobile, app

mediocre
Etsy
Mass Merchant

73 page designs: desktop, mobile, app

mediocre
Crate & Barrel
Furniture & Home Decor

81 page designs: app, desktop, mobile

mediocre
iHerb
Vitamins & Supplements

45 page designs: desktop, mobile

mediocre
IKEA
Furniture & Home Decor

97 page designs: mobile, desktop, app

mediocre
Williams Sonoma
Furniture & Home Decor

58 page designs: desktop, mobile

mediocre
Bang & Olufsen
Electronics & Office

25 page designs: desktop, mobile

mediocre
Apple
Electronics & Office

55 page designs: desktop, mobile

mediocre
DoorDash
Food Delivery & Takeout

44 page designs: mobile, app

mediocre
ASOS
Apparel & Accessories

88 page designs: desktop, mobile, app

mediocre
Northern Tool
Home & Hardware

63 page designs: desktop, mobile

mediocre
KFC
Food Delivery & Takeout

39 page designs: mobile, app

mediocre
Victoria’s Secret
Apparel & Accessories

56 page designs: desktop, mobile

poor
Vitamin World
Vitamins & Supplements

38 page designs: desktop, mobile

poor
Aldi
Online Grocery

72 page designs: desktop, mobile, app

poor
Tesco
Mass Merchant

47 page designs: desktop, mobile


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