73 ‘European’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 73 leading e-commerce sites within Europe. Each of the 73 European sites has been manually rated across 1162 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1162 Guidelines
Desktop Web
413 Guidelines
Homepage & Category
31 Guidelines
Homepage
8 Guidelines
Category Taxonomy
10 Guidelines
Main Navigation
7 Guidelines
Intermediary Category Pages
6 Guidelines
On-Site Search
28 Guidelines
Search Query Types
10 Guidelines
Search Autocomplete
8 Guidelines
Search Form & Search Results
10 Guidelines
Product Lists & Filtering
68 Guidelines
List Layout
14 Guidelines
List Item Info
10 Guidelines
List Item Thumbnails
7 Guidelines
List Item Features
11 Guidelines
Filtering: Available Filters
8 Guidelines
Filtering: Scope & Logic
9 Guidelines
Filtering: Interface & Layout
4 Guidelines
Sorting
5 Guidelines
Product Page
97 Guidelines
Product Page Layout
8 Guidelines
Cross-Sells & Cross-Navigation
8 Guidelines
Image Gallery UI
9 Guidelines
Product Images, Videos & 360-Views
14 Guidelines
Product Descriptions
7 Guidelines
Product Variations
9 Guidelines
Specifications Sheet
5 Guidelines
The 'Buy' Section
9 Guidelines
Shipping, Returns, and Gifting
8 Guidelines
User Reviews
20 Guidelines
Cart & Checkout
117 Guidelines
Shopping Cart
16 Guidelines
Account Selection & Creation
7 Guidelines
User Information & Address
17 Guidelines
Gifting Flow & Features
5 Guidelines
Shipping & Fulfillment
11 Guidelines
Payment Flow & Credit Card Form
16 Guidelines
Order Review & Confirmation
10 Guidelines
General Form Design and Checkout Layout
19 Guidelines
Form Field Usability and Design
16 Guidelines
Customer Accounts
31 Guidelines
Account Drop-Down & Sign In
7 Guidelines
Account Dashboard
5 Guidelines
'Your Account': Addresses, Payments, & Newsletters
12 Guidelines
Account-Wide Navigation, Structure, & Information
7 Guidelines
Site-Wide Features
14 Guidelines
Order Tracking & Returns
27 Guidelines
Orders & Order Tracking
15 Guidelines
Order Returns
12 Guidelines
Mobile Web
405 Guidelines
Mobile Web Homepage & Category Navigation
30 Guidelines
Mobile Web Homepage
9 Guidelines
Mobile Web Category Taxonomy
10 Guidelines
Mobile Web Main Navigation
6 Guidelines
Mobile Web Intermediary Category Pages
5 Guidelines
Mobile Web On-Site Search
30 Guidelines
Mobile Web Search Query Types
10 Guidelines
Mobile Web Search Autocomplete
7 Guidelines
Mobile Web Search Form & Results
13 Guidelines
Mobile Web Product Lists & Filtering
63 Guidelines
Mobile Web List Layout
15 Guidelines
Mobile Web List Item Info
12 Guidelines
Mobile Web List Item Thumbnails
8 Guidelines
Mobile Web List Item Features
8 Guidelines
Mobile Web Filtering & Sorting: Filter & Sort Types
9 Guidelines
Mobile Web Filtering & Sorting: Scope & Logic
6 Guidelines
Mobile Web Filtering: Interface & Layout
5 Guidelines
Mobile Web Product Page
91 Guidelines
Mobile Web Product Page Layout, Cross-Sells, & Cross-Navigation
13 Guidelines
Mobile Web Image Gallery UI
6 Guidelines
Mobile Web Product Images, Videos & 360-Views
13 Guidelines
Mobile Web Product Descriptions
8 Guidelines
Mobile Web Product Variations
9 Guidelines
Mobile Web Specifications Sheet
5 Guidelines
Mobile Web "Buy" Section
9 Guidelines
Mobile Web Shipping, Returns, and Gifting
8 Guidelines
Mobile Web User Reviews
20 Guidelines
Mobile Web Cart & Checkout
117 Guidelines
Mobile Web Shopping Cart
15 Guidelines
Mobile Web Account Selection & Creation
7 Guidelines
Mobile Web User Information & Address
17 Guidelines
Mobile Web Gifting Flow & Features
5 Guidelines
Mobile Web Shipping & Fulfillment
11 Guidelines
Mobile Web Payment Flow & Credit Card Form
16 Guidelines
Mobile Web Order Review & Confirmation
9 Guidelines
Mobile Web "General Form Design and Checkout Layout "
17 Guidelines
Mobile Web Form Field Usability and Design
20 Guidelines
Mobile Web Customer Accounts
25 Guidelines
Mobile Web Account Sign In & Dashboard
7 Guidelines
'Mobile Web Account': Addresses, Payments, & Newsletters
12 Guidelines
Mobile Web Account-Wide Navigation, Structure, & Information
6 Guidelines
Mobile Web Site-Wide Features
22 Guidelines
Mobile Web Order Tracking & Returns
27 Guidelines
Mobile Web Orders & Order Tracking
15 Guidelines
Mobile Web Order Returns
12 Guidelines
Mobile App
344 Guidelines
Mobile App Homepage & Category Navigation
27 Guidelines
Mobile App Homepage
7 Guidelines
Mobile App Category Taxonomy
9 Guidelines
Mobile App Main Navigation
6 Guidelines
Mobile App Intermediary Category Pages
5 Guidelines
Mobile App Search
26 Guidelines
Mobile App Search Query Types
8 Guidelines
Mobile App Search Autocomplete
7 Guidelines
Mobile App Search Form & Results
11 Guidelines
Mobile App Product Lists & Filtering
54 Guidelines
Mobile App List Layout
14 Guidelines
Mobile App List Item Info
11 Guidelines
Mobile App List Item Thumbnails
5 Guidelines
Mobile App List Item Features
5 Guidelines
Mobile App Filtering & Sorting: Filter & Sort Types
9 Guidelines
Mobile App Filtering & Sorting: Scope & Logic
5 Guidelines
Mobile App Filtering: Interface & Layout
5 Guidelines
Mobile App Product Page
86 Guidelines
Mobile App Product Page Layout & Cross-Sells
13 Guidelines
Mobile App Image Gallery UI
5 Guidelines
Mobile App Product Images, Videos, & 360-Views
13 Guidelines
Mobile App Product Descriptions
8 Guidelines
Mobile App Product Variations
7 Guidelines
Mobile App Specifications Sheet
5 Guidelines
Mobile App "Buy" Section
9 Guidelines
Mobile App Shipping, Returns, and Gifting
8 Guidelines
Mobile App User Reviews
18 Guidelines
Mobile App Cart & Checkout
114 Guidelines
Mobile App Shopping Cart
15 Guidelines
Mobile App Account Selection & Creation
7 Guidelines
Mobile App User Information & Address
16 Guidelines
Mobile App Gifting Flow & Features
5 Guidelines
Mobile App Shipping & Fulfillment
11 Guidelines
Mobile App Payment Flow & Credit Card Form
15 Guidelines
Mobile App Order Review & Confirmation
9 Guidelines
Mobile App "General Form Design and Checkout Layout "
17 Guidelines
Mobile App Form Field Usability and Design
19 Guidelines
Mobile App Customer Accounts
22 Guidelines
Mobile App Account Dashboard
5 Guidelines
'Mobile App Account': Addresses, Payments, & Newsletters
12 Guidelines
Mobile App Account-Wide Navigation, Structure, & Information
5 Guidelines
App-Wide Features
15 Guidelines
Case Studies
Deep dive into any of the 73 retail sites displayed in the scatter plot above.
39 page designs: desktop, mobile
12 page designs: desktop, mobile
48 page designs: desktop, mobile
60 page designs: desktop, mobile
38 page designs: desktop, mobile
51 page designs: desktop, mobile
58 page designs: desktop, mobile
20 page designs: desktop, mobile
11 page designs: desktop, mobile
42 page designs: desktop, mobile
40 page designs: desktop, mobile
90 page designs: app, mobile, desktop
46 page designs: desktop, mobile
59 page designs: desktop, mobile
59 page designs: mobile, desktop
53 page designs: desktop, mobile
97 page designs: mobile, desktop, app
50 page designs: desktop, mobile
48 page designs: desktop, mobile
50 page designs: desktop, mobile
88 page designs: mobile, desktop, app
57 page designs: desktop, mobile
43 page designs: mobile, desktop
47 page designs: desktop, mobile
46 page designs: desktop, mobile
44 page designs: desktop, mobile
48 page designs: desktop, mobile
42 page designs: desktop, mobile
25 page designs: desktop, mobile
47 page designs: desktop, mobile
52 page designs: desktop, mobile
34 page designs: desktop, mobile
43 page designs: desktop, mobile
57 page designs: desktop, mobile
53 page designs: desktop, mobile
38 page designs: desktop, mobile
88 page designs: desktop, mobile, app
43 page designs: mobile, app
44 page designs: mobile, desktop
45 page designs: desktop, mobile
49 page designs: mobile, app
88 page designs: desktop, mobile, app
49 page designs: desktop, mobile
22 page designs: desktop, mobile
30 page designs: mobile, app
34 page designs: desktop, mobile
39 page designs: desktop, mobile
49 page designs: desktop, mobile
43 page designs: desktop, mobile
15 page designs: desktop, mobile
25 page designs: desktop, mobile
45 page designs: desktop, mobile
24 page designs: desktop, mobile
30 page designs: desktop, mobile
39 page designs: desktop, mobile
41 page designs: desktop, mobile
23 page designs: desktop, mobile
59 page designs: desktop, mobile
27 page designs: desktop, mobile
22 page designs: desktop, mobile
53 page designs: mobile, app
44 page designs: desktop, mobile
47 page designs: desktop, mobile
84 page designs: desktop, mobile, app
34 page designs: desktop, mobile
28 page designs: desktop, mobile
55 page designs: app, mobile
29 page designs: desktop, mobile
18 page designs: desktop, mobile
31 page designs: mobile, app
33 page designs: desktop, mobile
76 page designs: desktop, mobile, app
78 page designs: desktop, mobile, app
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