10 ‘Sports Gear & Equipment’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading e-commerce sites within ‘Sports Gear & Equipment’ in the US and Europe. Each of the 10 Sports Gear & Equipment sites has been manually rated across 501 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
501 Guidelines
Desktop Web
251 Guidelines
Homepage & Category Navigation
29 Guidelines
Homepage
6 Guidelines
Category Taxonomy & Main Navigation
10 Guidelines
Intermediary Category Pages
6 Guidelines
Site-Wide Features & Navigation
7 Guidelines
On-Site Search
23 Guidelines
Search Query Types
6 Guidelines
Search Form & Autocomplete
9 Guidelines
Search Design & Logic
8 Guidelines
Product Lists & Filtering
51 Guidelines
List Layout & Loading Products
11 Guidelines
List Items: Product Info & Thumbnails
12 Guidelines
List Items: Interface & Hit Areas
6 Guidelines
Filtering & Sorting
22 Guidelines
Product Page
59 Guidelines
Product Page Layout
8 Guidelines
Product Images & Gallery UI
15 Guidelines
The 'Buy' Section and Purchase Information
12 Guidelines
Product Information
8 Guidelines
User Reviews
11 Guidelines
Cross-Sells & Cross-Navigation
5 Guidelines
Cart & Checkout
71 Guidelines
Shopping Cart & “Added to Cart” Behavior
11 Guidelines
Account Selection & Customer Address Information
12 Guidelines
Shipping & Store Pickup
6 Guidelines
Form Fields & Layout
8 Guidelines
Payment Flow & Credit Card Form
13 Guidelines
Order Review & Order Confirmation
8 Guidelines
Validation Errors & Data Persistence
7 Guidelines
Field Design & Default Values
6 Guidelines
Accounts & Self-Service
18 Guidelines
Account Drop-Down & Sign In
7 Guidelines
Account Dashboard, Info & Navigation
11 Guidelines
Mobile Web
250 Guidelines
Mobile Homepage & Category Navigation
38 Guidelines
Mobile Homepage
7 Guidelines
Mobile Category Taxonomy & Main Navigation
10 Guidelines
Mobile Intermediary Category Pages
5 Guidelines
Mobile Site-Wide Features & Navigation
16 Guidelines
Mobile On-Site Search
24 Guidelines
Mobile Search Query Types
6 Guidelines
Mobile Search Autocomplete
6 Guidelines
Mobile Search Design & Logic
12 Guidelines
Mobile Product Lists & Filtering
48 Guidelines
Mobile List Layout & Loading Products
12 Guidelines
Mobile List Items: Product Info & Thumbnails
12 Guidelines
Mobile List Items: Interface & Hit Areas
6 Guidelines
Mobile Filtering & Sorting
18 Guidelines
Product Page
56 Guidelines
Mobile Product Page Layout
5 Guidelines
Mobile Product Images & Gallery UI
13 Guidelines
The Mobile 'Buy' Section and Purchase Information
12 Guidelines
Mobile Product Information
9 Guidelines
Mobile User Reviews
11 Guidelines
Mobile Cross-Sells & Cross-Navigation
6 Guidelines
Mobile Cart & Checkout
71 Guidelines
Mobile Shopping Cart & "Added to Cart" Behavior
11 Guidelines
Mobile Account Selection & Customer Address Information
12 Guidelines
Mobile Shipping & Store Pickup
6 Guidelines
Mobile Payment Flow & Credit Card Form
13 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile Form Fields & Layout
8 Guidelines
Mobile Validation Errors, Field Design & Autocompletion
13 Guidelines
Accounts & Self-Service
13 Guidelines
Account Drop-Down & Sign In
3 Guidelines
Account Dashboard, Info & Navigation
10 Guidelines
Case Studies
Deep dive into any of the 10 retail sites displayed in the scatter plot above.
53 page designs: mobile, desktop
43 page designs: desktop, mobile
43 page designs: desktop, mobile
43 page designs: mobile, desktop
40 page designs: desktop, mobile
46 page designs: mobile, desktop
39 page designs: desktop, mobile
46 page designs: mobile, desktop
38 page designs: desktop, mobile
49 page designs: desktop, mobile
Sports, Toys & Hobbies Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Sports, Toys & Hobbies sites.
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