10 ‘B2B Medical & Pharma’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 10 ‘B2B Medical and Pharma’ e-commerce websites in the US and Europe. Each of the 10 B2B Medical and Pharma websites has been manually rated across 500 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
500 Guidelines
Desktop Web
296 Guidelines
Homepage & Category
31 Guidelines
Homepage & Main Navigation
15 Guidelines
Category Taxonomy & Intermediary Category Pages
8 Guidelines
Site-Wide Layout
8 Guidelines
On-Site Search
32 Guidelines
Search Query Types
6 Guidelines
Search Form & Logic
7 Guidelines
Search Autocomplete
8 Guidelines
Results Logic & Guidance
4 Guidelines
Results Layout & Filtering
7 Guidelines
Product Lists & Filtering
53 Guidelines
List Layout
5 Guidelines
Loading Products
4 Guidelines
List Items: Product Info & Thumbnails
9 Guidelines
List Items: Product Info
5 Guidelines
List Items: Product Thumbnails
4 Guidelines
List Items: Interface & Hit Areas
5 Guidelines
Filtering: Available Filters
5 Guidelines
Filtering: Scope & Logic
8 Guidelines
Filtering: Interface & Layout
10 Guidelines
Sorting
7 Guidelines
Product Page
48 Guidelines
Product Page Layout
9 Guidelines
Product Images & Gallery UI
11 Guidelines
The 'Buy' Section
7 Guidelines
Shipping & Returns
6 Guidelines
Product Description & Specification Sheet
10 Guidelines
Cross-Sells & Cross-Navigation
5 Guidelines
Cart & Checkout
106 Guidelines
Shopping Cart & “Added to Cart” Behavior
10 Guidelines
Account Selection & Creation
7 Guidelines
Checkout Types & Layout
10 Guidelines
Customer & Address Information
9 Guidelines
Shipping & Store Pickup
5 Guidelines
Payment Flow & Methods (Incl. Third-Party)
6 Guidelines
Form Fields & Page Design
14 Guidelines
Field Labels & Microcopy
6 Guidelines
User Interactions & Distractions
8 Guidelines
Credit Card Form
10 Guidelines
Validation Errors, Field Design & Autocompletion
25 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Design & Features
11 Guidelines
Default Values & Autocompletion
4 Guidelines
Order Review & Confirmation
10 Guidelines
Order Review
5 Guidelines
Order Confirmation & E-Mail
5 Guidelines
Customer Accounts
26 Guidelines
Account Drop-Down and Dashboard
8 Guidelines
'Your Account': Addresses, Payments, & Newsletters
9 Guidelines
Account-Wide Navigation, Structure, & Information
9 Guidelines
Mobile Web
204 Guidelines
Mobile Homepage & Category
17 Guidelines
Mobile Homepage & Main Navigation
10 Guidelines
Mobile Category Taxonomy & Category Pages
7 Guidelines
Mobile On-Site Search
23 Guidelines
Mobile Autocomplete
7 Guidelines
Mobile Query Types
6 Guidelines
Mobile Design & Logic
10 Guidelines
Mobile Product List
37 Guidelines
Mobile Product List Layout & Features
14 Guidelines
Mobile Filtering & Sorting
12 Guidelines
Mobile List Item Content
11 Guidelines
Mobile Product Pages
39 Guidelines
Mobile Product Page Layout
6 Guidelines
Product Images & Gallery UI
8 Guidelines
Buy Section
4 Guidelines
Shipping & Returns
5 Guidelines
Product Description & Specification Sheet
11 Guidelines
Cross-Sells & Cross-Navigation
5 Guidelines
Mobile Checkout
70 Guidelines
Mobile Checkout Layout
4 Guidelines
Mobile Shopping Cart
6 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Info
6 Guidelines
Mobile Shipping & Store Pickup
4 Guidelines
Mobile Payment Flow & Credit Card Form
14 Guidelines
Mobile Form Fields
7 Guidelines
Mobile Field Validation
8 Guidelines
Mobile Input Optimization
6 Guidelines
Mobile Order Review & Confirmation
9 Guidelines
Mobile Site-Wide Features & Elements
18 Guidelines
Case Studies
Deep dive into any of the 10 retail sites displayed in the scatter plot above.
36 page designs: desktop, mobile
40 page designs: desktop, mobile
21 page designs: desktop, mobile
46 page designs: desktop, mobile
38 page designs: desktop, mobile
26 page designs: desktop, mobile
38 page designs: desktop, mobile
42 page designs: desktop, mobile
35 page designs: desktop, mobile
37 page designs: desktop, mobile
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