8 ‘Toys & Crafts’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading e-commerce sites within ‘Toys & Crafts’ in the US and Europe. Each of the 8 Toys & Crafts sites has been manually rated across 526 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
526 Guidelines
Desktop Web
260 Guidelines
Homepage & Category Navigation
25 Guidelines
Homepage
7 Guidelines
Main Navigation
5 Guidelines
Category Taxonomy & Intermediary Category Pages
13 Guidelines
On-Site Search
23 Guidelines
Search Query Types
5 Guidelines
Search Logic & Search Results
18 Guidelines
Product Lists & Filtering
43 Guidelines
List Layout & Loading
7 Guidelines
List Item Content
14 Guidelines
List Items: Product Info & Thumbnails
9 Guidelines
List Items: Interface & Hit Areas
5 Guidelines
Filtering & Sorting
22 Guidelines
Available Filter and Sort Types
9 Guidelines
Filtering & Sorting: Scope & Logic
5 Guidelines
Filtering & Sorting: Interface & Layout
8 Guidelines
Product Page
57 Guidelines
Product Page Layout
8 Guidelines
Product Images & Gallery UI
12 Guidelines
The 'Buy' Section, Shipping & Returns
14 Guidelines
Product Descriptions
7 Guidelines
User Reviews
11 Guidelines
Cross-Sells & Cross-Navigation
5 Guidelines
Cart & Checkout
87 Guidelines
Shopping Cart & Gifting
15 Guidelines
Account Selection
7 Guidelines
Customer & Address Information
11 Guidelines
Shipping & Fulfillment
9 Guidelines
Payment Flow & Credit Card Form
8 Guidelines
Form Fields & Page Design
8 Guidelines
User Interactions & Distractions
6 Guidelines
Validation Errors & Data Persistence
9 Guidelines
Field Design & Default Values
6 Guidelines
Order Review & Confirmation
8 Guidelines
Customer Accounts
16 Guidelines
Site-Wide Features
9 Guidelines
Mobile Web
266 Guidelines
Mobile Homepage & Category Navigation
26 Guidelines
Mobile Homepage
8 Guidelines
Mobile Main Navigation
6 Guidelines
Mobile Category Taxonomy & Intermediary Category Pages
12 Guidelines
Mobile On-Site Search
23 Guidelines
Mobile Search Query Types
5 Guidelines
Mobile Search Logic & Search Results
18 Guidelines
Mobile Product Lists & Filtering
44 Guidelines
Mobile List Layout & Loading
10 Guidelines
Mobile List Item Content
17 Guidelines
Mobile List Items: Product Info & Thumbnails
11 Guidelines
Mobile List Items: Interface & Hit Areas
6 Guidelines
Mobile Filtering & Sorting
17 Guidelines
Available Mobile Filter & Sort Types
8 Guidelines
Mobile Filtering & Sorting: Logic & Layout
9 Guidelines
Mobile Product Page
57 Guidelines
Mobile Product Page Layout
5 Guidelines
Mobile Product Images & Gallery UI
13 Guidelines
The Mobile 'Buy' Section, Shipping & Returns
14 Guidelines
Mobile Product Descriptions
8 Guidelines
Mobile User Reviews
11 Guidelines
Mobile Cross-Sells & Cross-Navigation
6 Guidelines
Mobile Cart & Checkout
88 Guidelines
Mobile Shopping Cart & Gifting
15 Guidelines
Mobile Account Selection
7 Guidelines
Mobile Customer & Address Information
11 Guidelines
Mobile Shipping & Fulfillment
9 Guidelines
Mobile Payment Flow & Credit Card Form
8 Guidelines
Mobile Form & Page Design
8 Guidelines
Mobile User Interactions & Distractions
6 Guidelines
Mobile Validation Errors & Data Persistence
8 Guidelines
Mobile Field Design & Default Values
8 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile Customer Accounts
12 Guidelines
Mobile Site-Wide Features
16 Guidelines
Case Studies
Deep dive into any of the 8 retail sites displayed in the scatter plot above.
41 page designs: desktop, mobile
50 page designs: desktop, mobile
42 page designs: desktop, mobile
42 page designs: mobile, desktop
44 page designs: mobile, desktop
35 page designs: desktop, mobile
34 page designs: desktop, mobile
43 page designs: desktop, mobile
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business, or see all 123 case studies.
Industry
User Experience Research, Delivered Twice a Month
Join 25,000+ UX professionals and get a new UX article every second week.
Premium Research
Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.
Audit Service
Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.
