7 ‘Vitamins & Supplements’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 e-commerce sites within ‘Vitamins & Supplements’ in the US and Europe. Each of the 7 Vitamins & Supplements sites has been manually rated across 504 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
504 Guidelines
Desktop Web
248 Guidelines
Homepage & Category Navigation
22 Guidelines
Homepage
6 Guidelines
Category Taxonomy & Main Navigation
11 Guidelines
Intermediary Category Pages
5 Guidelines
On-Site Search
24 Guidelines
Search Query Types
5 Guidelines
Search Form & Autocomplete
11 Guidelines
Search Design & Logic
8 Guidelines
Product Lists & Filtering
42 Guidelines
List Layout & Loading
8 Guidelines
List Item Content
15 Guidelines
Filtering & Sorting: Filter & Sort Types
8 Guidelines
Filtering & Sorting: Interface, Layout & Results
11 Guidelines
Product Page
51 Guidelines
Product Page Layout, Cross-Sells & Cross-Navigation
12 Guidelines
Product Images & Gallery UI
9 Guidelines
The 'Buy' Section and Purchase Information
11 Guidelines
Product Information
6 Guidelines
User Reviews
13 Guidelines
Cart & Checkout
78 Guidelines
Shopping Cart & 'Added to Cart' Behavior
14 Guidelines
Account Selection & Customer Address Information
17 Guidelines
Shipping & Fulfillment
10 Guidelines
Form Fields & Layout
7 Guidelines
Payment Flow & Credit Card Form
10 Guidelines
Validation Errors, Field Design & Autocompletion
15 Guidelines
Validation Errors & Data Persistence
9 Guidelines
Field Design & Default Values
6 Guidelines
Order Review & Confirmation
5 Guidelines
Customer Accounts
18 Guidelines
Account Drop-Down & Sign-In
7 Guidelines
Account Dashboard, Info & Navigation
11 Guidelines
Site-Wide Features
13 Guidelines
Site-Wide Elements
13 Guidelines
Mobile Web
256 Guidelines
Mobile Homepage & Category Navigation
22 Guidelines
Mobile Homepage
7 Guidelines
Mobile Category Taxonomy & Main Navigation
11 Guidelines
Mobile Intermediary Category Pages
4 Guidelines
Mobile On-Site Search
25 Guidelines
Mobile Search Query Types
5 Guidelines
Mobile Search Autocomplete
7 Guidelines
Mobile Search Design & Logic
13 Guidelines
Mobile Product Lists & Filtering
43 Guidelines
Mobile List Layout & Loading
14 Guidelines
Mobile List Item Content
12 Guidelines
Mobile Filtering & Sorting: Filter & Sort Types
10 Guidelines
Mobile Filtering & Sorting: Interface, Layout & Results
7 Guidelines
Mobile Product Page
51 Guidelines
Mobile Product Page Layout, Cross-Sells & Cross-Navigation
10 Guidelines
Mobile Product Images & Gallery UI
10 Guidelines
The Mobile 'Buy' Section and Purchase Information
11 Guidelines
Mobile Product Information
7 Guidelines
Mobile User Reviews
13 Guidelines
Mobile Cart & Checkout
80 Guidelines
Mobile Shopping Cart & "Added to Cart" Behavior
14 Guidelines
Mobile Account Selection & Customer Address Information
17 Guidelines
Mobile Shipping & Fulfillment
10 Guidelines
Mobile Payment Flow & Credit Card Form
11 Guidelines
Mobile Form Fields & Layout
7 Guidelines
Mobile Validation Errors, Field Design & Autocompletion
16 Guidelines
Mobile Order Review & Confirmation
5 Guidelines
Mobile Customer Accounts
13 Guidelines
Mobile Site-Wide Features
22 Guidelines
Mobile Site-Wide Elements
22 Guidelines
Case Studies
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
48 page designs: desktop, mobile
45 page designs: desktop, mobile
45 page designs: desktop, mobile
49 page designs: desktop, mobile
38 page designs: desktop, mobile
49 page designs: desktop, mobile
37 page designs: desktop, mobile
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Industry
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