7 ‘Eyewear’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Eyewear’ in the US and Europe. Each of the 7 eyewear sites has been manually rated across 487 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
487 Guidelines
Desktop Web
240 Guidelines
Homepage & Category
26 Guidelines
Homepage
8 Guidelines
Category Taxonomy & Main Navigation
11 Guidelines
Intermediary Category Pages
7 Guidelines
On-Site Search
17 Guidelines
Search Query Types, Form & Logic
5 Guidelines
Search Autocomplete
6 Guidelines
Search Results Logic & Layout
6 Guidelines
Product Lists & Filtering
40 Guidelines
List Layout & Loading Products
8 Guidelines
List Item Info & Thumbnails
8 Guidelines
List Items Features
7 Guidelines
Filtering & Sorting
17 Guidelines
Product Page
58 Guidelines
Product Page Layout & Cross-Sells
12 Guidelines
Product Images & Videos
5 Guidelines
Image Gallery UI
6 Guidelines
The 'Buy' Section
5 Guidelines
Shipping & Returns
7 Guidelines
Product Descriptions & Variations
12 Guidelines
User Reviews
11 Guidelines
Cart & Checkout
76 Guidelines
Shopping Cart
10 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
10 Guidelines
Shipping & Fulfillment
10 Guidelines
Payment Flow & Methods (Incl. Credit Card & Third-Party)
14 Guidelines
Order Review & Confirmation
9 Guidelines
General Form Design and Checkout Layout
9 Guidelines
Form Field Usability and Design
8 Guidelines
Customer Accounts
10 Guidelines
Site-Wide Features
13 Guidelines
Mobile Web
247 Guidelines
Mobile Homepage & Category Navigation
26 Guidelines
Mobile Homepage
9 Guidelines
Mobile Category Taxonomy & Main Navigation
11 Guidelines
Mobile Intermediary Category Pages
6 Guidelines
Mobile On-Site Search
16 Guidelines
Mobile Search Query Types, Form & Logic
5 Guidelines
Mobile Search Autocomplete
5 Guidelines
Mobile Search Results Logic & Layout
6 Guidelines
Mobile Product Lists & Filtering
44 Guidelines
Mobile List Layout & Loading Products
10 Guidelines
Mobile List Item Info & Thumbnails
11 Guidelines
Mobile List Item Features
6 Guidelines
Mobile Filtering & Sorting
17 Guidelines
Mobile Product Page
57 Guidelines
Mobile Product Page Layout & Cross-Sells
10 Guidelines
Mobile Product Images, Videos & Image Gallery UI
11 Guidelines
Mobile "Buy" Section
5 Guidelines
Mobile Shipping & Returns
7 Guidelines
Mobile Product Descriptions & Variations
13 Guidelines
Mobile User Reviews
11 Guidelines
Mobile Cart & Checkout
78 Guidelines
Mobile Shopping Cart
10 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Information & Address
10 Guidelines
Mobile Shipping & Fulfillment
10 Guidelines
Mobile Payment Flow & Credit Card Form
14 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile "General Form Design and Checkout Layout "
9 Guidelines
Mobile Form Field Usability and Design
11 Guidelines
Mobile Customer Accounts
7 Guidelines
Mobile Site-Wide Features
19 Guidelines
Case Studies
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
42 page designs: desktop, mobile
49 page designs: mobile, desktop
46 page designs: mobile, desktop
41 page designs: mobile, desktop
40 page designs: mobile, desktop
36 page designs: mobile, desktop
39 page designs: desktop, mobile
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Industry
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