Benchmarks

7 ‘Pet Food & Care’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Pets & Hobbies’ in the US and Europe. Each of the 7 Pets & Hobbies sites has been manually rated across 482 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 123 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

482 Guidelines

Desktop Web

238 Guidelines

Homepage & Category Navigation

31 Guidelines

Homepage

11 Guidelines

Main Navigation

7 Guidelines

Category Taxonomy

7 Guidelines

Intermediary Category Pages

6 Guidelines

On-Site Search

18 Guidelines

Search Query Types & Search Autocomplete

11 Guidelines

Search Form & Search Results

7 Guidelines

Product Lists & Filtering

42 Guidelines

List Layout

8 Guidelines

List Item Info & Thumbnails

17 Guidelines

Filtering & Sorting: Filter & Sort Types

7 Guidelines

Filtering & Sorting: Scope, Logic & Layout

10 Guidelines

Product Page

48 Guidelines

Product Page Layout

8 Guidelines

Cross-Sells & Cross-Navigation

5 Guidelines

Image Gallery UI & Product Images

7 Guidelines

Product Descriptions & Variations

8 Guidelines

The 'Buy' Section, Shipping & Returns

11 Guidelines

User Reviews

9 Guidelines

Cart & Checkout

75 Guidelines

Shopping Cart

11 Guidelines

Account Selection & Creation

6 Guidelines

User Information & Address

11 Guidelines

Shipping & Fulfillment

10 Guidelines

Payment Flow & Credit Card Form

8 Guidelines

Order Review & Confirmation

9 Guidelines

General Form Design and Checkout Layout

10 Guidelines

Form Field Usability and Design

10 Guidelines

Customer Accounts

10 Guidelines

Site-Wide Features

14 Guidelines

Mobile Web

244 Guidelines

Mobile Homepage & Category Navigation

30 Guidelines

Mobile Homepage

12 Guidelines

Mobile Main Navigation

6 Guidelines

Mobile Category Taxonomy

7 Guidelines

Mobile Intermediary Category Pages

5 Guidelines

Mobile On-Site Search

19 Guidelines

Mobile Search Query Types & Search Autocomplete

10 Guidelines

Mobile Search Form & Results

9 Guidelines

Mobile Product Lists & Filtering

45 Guidelines

Mobile List Layout

10 Guidelines

Mobile List Item Info & Thumbnails

20 Guidelines

Mobile Filtering & Sorting: Filter & Sort Types

7 Guidelines

Mobile Filtering & Sorting: Scope, Logic & Layout

8 Guidelines

Mobile Product Page

45 Guidelines

Mobile Product Page Layout, Cross-Sells, & Cross-Navigation

10 Guidelines

Mobile Image Gallery UI & Product Images

6 Guidelines

Mobile Product Descriptions & Variations

9 Guidelines

Mobile "Buy" Section, Shipping & Returns

11 Guidelines

Mobile User Reviews

9 Guidelines

Mobile Cart & Checkout

77 Guidelines

Mobile Shopping Cart

11 Guidelines

Mobile Account Selection & Creation

6 Guidelines

Mobile User Information & Address

11 Guidelines

Mobile Shipping & Fulfillment

10 Guidelines

Mobile Payment Flow & Credit Card Form

8 Guidelines

Mobile Order Review & Confirmation

8 Guidelines

Mobile "General Form Design and Checkout Layout "

10 Guidelines

Mobile Form Field Usability and Design

13 Guidelines

Mobile Customer Accounts

8 Guidelines

Mobile Site-Wide Features

20 Guidelines


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