Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Pets & Hobbies’ in the US and Europe. Each of the 7 Pets & Hobbies sites has been manually rated across 482 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
482 Guidelines
Desktop Web
238 Guidelines
Homepage & Category Navigation
31 Guidelines
Homepage
11 Guidelines
Main Navigation
7 Guidelines
Category Taxonomy
7 Guidelines
Intermediary Category Pages
6 Guidelines
On-Site Search
18 Guidelines
Search Query Types & Search Autocomplete
11 Guidelines
Search Form & Search Results
7 Guidelines
Product Lists & Filtering
42 Guidelines
List Layout
8 Guidelines
List Item Info & Thumbnails
17 Guidelines
Filtering & Sorting: Filter & Sort Types
7 Guidelines
Filtering & Sorting: Scope, Logic & Layout
10 Guidelines
Product Page
48 Guidelines
Product Page Layout
8 Guidelines
Cross-Sells & Cross-Navigation
5 Guidelines
Image Gallery UI & Product Images
7 Guidelines
Product Descriptions & Variations
8 Guidelines
The 'Buy' Section, Shipping & Returns
11 Guidelines
User Reviews
9 Guidelines
Cart & Checkout
75 Guidelines
Shopping Cart
11 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
11 Guidelines
Shipping & Fulfillment
10 Guidelines
Payment Flow & Credit Card Form
8 Guidelines
Order Review & Confirmation
9 Guidelines
General Form Design and Checkout Layout
10 Guidelines
Form Field Usability and Design
10 Guidelines
Customer Accounts
10 Guidelines
Site-Wide Features
14 Guidelines
Mobile Web
244 Guidelines
Mobile Homepage & Category Navigation
30 Guidelines
Mobile Homepage
12 Guidelines
Mobile Main Navigation
6 Guidelines
Mobile Category Taxonomy
7 Guidelines
Mobile Intermediary Category Pages
5 Guidelines
Mobile On-Site Search
19 Guidelines
Mobile Search Query Types & Search Autocomplete
10 Guidelines
Mobile Search Form & Results
9 Guidelines
Mobile Product Lists & Filtering
45 Guidelines
Mobile List Layout
10 Guidelines
Mobile List Item Info & Thumbnails
20 Guidelines
Mobile Filtering & Sorting: Filter & Sort Types
7 Guidelines
Mobile Filtering & Sorting: Scope, Logic & Layout
8 Guidelines
Mobile Product Page
45 Guidelines
Mobile Product Page Layout, Cross-Sells, & Cross-Navigation
10 Guidelines
Mobile Image Gallery UI & Product Images
6 Guidelines
Mobile Product Descriptions & Variations
9 Guidelines
Mobile "Buy" Section, Shipping & Returns
11 Guidelines
Mobile User Reviews
9 Guidelines
Mobile Cart & Checkout
77 Guidelines
Mobile Shopping Cart
11 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Information & Address
11 Guidelines
Mobile Shipping & Fulfillment
10 Guidelines
Mobile Payment Flow & Credit Card Form
8 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile "General Form Design and Checkout Layout "
10 Guidelines
Mobile Form Field Usability and Design
13 Guidelines
Mobile Customer Accounts
8 Guidelines
Mobile Site-Wide Features
20 Guidelines
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
49 page designs: desktop, mobile
56 page designs: desktop, mobile
34 page designs: mobile, desktop
49 page designs: desktop, mobile
54 page designs: desktop, mobile
34 page designs: mobile, desktop
42 page designs: desktop, mobile
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