7 ‘Travel Tours & Experience Booking’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Travel Tours & Experience Booking’ desktop and mobile websites in the US and Europe. Each of the 7 Travel Tours & Experience Booking desktop and mobile sites has been manually rated across 344 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
344 Guidelines
Desktop Web
174 Guidelines
Homepage & Category Navigation
16 Guidelines
Homepage
7 Guidelines
Main Navigation & Category Taxonomy
9 Guidelines
Tour Lists & Filtering
28 Guidelines
Tour Listing
13 Guidelines
Filtering and Sorting
15 Guidelines
On-Site Search
11 Guidelines
Tour Details Page
42 Guidelines
Page Layout & Cross-Sells
10 Guidelines
Tour Information & Specifications
11 Guidelines
Tour Images & Videos
5 Guidelines
The "Book" Section
8 Guidelines
User Reviews
8 Guidelines
"Booking" Checkout Process
63 Guidelines
Checkout Types & Layout
8 Guidelines
Shopping Cart Interface & Layout
6 Guidelines
Customer & Address Information
6 Guidelines
Payment Flow & Credit Card Form
13 Guidelines
User Interactions & Validation Errors
8 Guidelines
Field Labels & Field Design
14 Guidelines
Reservation Review & Confirmation
8 Guidelines
Site-Wide Features
14 Guidelines
Mobile Web
170 Guidelines
Mobile Homepage & Category Navigation
15 Guidelines
Mobile Homepage
7 Guidelines
Mobile Main Navigation & Category Taxonomy
8 Guidelines
Mobile Tour Lists & Filtering
26 Guidelines
Mobile Tour Lists
16 Guidelines
Mobile Filtering & Sorting
10 Guidelines
Mobile On-Site Search
11 Guidelines
Mobile Tour Details Page
38 Guidelines
Mobile Page Layout & Cross-Sells
7 Guidelines
Mobile Tour Information & Specifications
11 Guidelines
Mobile Tour Images & Videos
5 Guidelines
Mobile "Book" Section
7 Guidelines
Mobile User Reviews
8 Guidelines
Mobile "Booking" Checkout Process
60 Guidelines
Mobile Checkout Types & Layout
5 Guidelines
Mobile Shopping Cart Interface & Layout
5 Guidelines
Mobile Customer & Address Information
6 Guidelines
Mobile Payment Flow & Credit Card Flow
12 Guidelines
Mobile User Interactions & Validation Errors
8 Guidelines
Mobile Field Labels & Field Design
16 Guidelines
Mobile Reservation Review & Confirmation
8 Guidelines
Mobile Site-Wide Features
20 Guidelines
Case Studies
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
27 page designs: desktop, mobile
15 page designs: desktop, mobile
24 page designs: desktop, mobile
17 page designs: desktop, mobile
20 page designs: desktop, mobile
14 page designs: desktop, mobile
18 page designs: desktop, mobile
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