Build.com’s E-Commerce UX
This is a case study of Build.com’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 272 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Build.com’s overall e-commerce UX performance is decent. However, Build.com’s UX performance suffers from poor Site-Wide Design & Interaction and Accounts & Self-Service.
First benchmarked in April 2012, and reviewed 28 times since then, most recently January 2024.
Desktop Web
272 Guidelines · Performance:
Homepage & Category Navigation
21 Guidelines · Performance:
Homepage
6 Guidelines · Performance:
Category Taxonomy & Intermediary Category Pages
9 Guidelines · Performance:
Main Navigation
6 Guidelines · Performance:
On-Site Search
30 Guidelines · Performance:
Search Query Types
8 Guidelines · Performance:
Search Form and Logic
4 Guidelines · Performance:
Search Autocomplete
8 Guidelines · Performance:
Search Results Layout & Filtering
10 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
List Layout
12 Guidelines · Performance:
List Item Thumbnails
5 Guidelines · Performance:
List Item Info
9 Guidelines · Performance:
List Item Features
6 Guidelines · Performance:
Filtering: Available Filters
5 Guidelines · Performance:
Filtering: Interface, Scope & Logic
8 Guidelines · Performance:
Sorting
6 Guidelines · Performance:
Product Page
49 Guidelines · Performance:
Product Page Layout
8 Guidelines · Performance:
Product Images: Gallery UI, Videos & 360-Views
8 Guidelines · Performance:
The "Buy" Section, Shipping & Returns
10 Guidelines · Performance:
Product Descriptions, Specs & Variations
10 Guidelines · Performance:
Cross-Sells & Auxiliary Content
5 Guidelines · Performance:
User Reviews
8 Guidelines · Performance:
Cart & Checkout
87 Guidelines · Performance:
Checkout Types & Layout
6 Guidelines · Performance:
Shopping Cart and “Added to Cart”
11 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Customer & Address Information
9 Guidelines · Performance:
Shipping & Fulfillment
11 Guidelines · Performance:
Payment Flow & Methods (Incl. Credit Card & Third-Party)
12 Guidelines · Performance:
Order Review & Confirmation
8 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
5 Guidelines · Performance:
Field Design & Input Optimization
8 Guidelines · Performance:
Accounts & Self-Service
22 Guidelines · Performance:
Account Drop-Down, Dashboard & Sign In
11 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
11 Guidelines · Performance:
Site-Wide Design & Interaction
12 Guidelines · Performance:
Mobile Web
276 Guidelines · Performance:
Mobile Homepage & Category Navigation
22 Guidelines · Performance:
Mobile Homepage
7 Guidelines · Performance:
Mobile Category Taxonomy & Intermediary Category Pages
8 Guidelines · Performance:
Mobile Main Navigation
7 Guidelines · Performance:
Mobile On-Site Search
29 Guidelines · Performance:
Mobile Search Query Types
8 Guidelines · Performance:
Mobile Search Form and Logic
5 Guidelines · Performance:
Mobile Search Autocomplete
7 Guidelines · Performance:
Mobile Search Results Layout & Filtering
9 Guidelines · Performance:
Mobile Product Lists & Filtering
50 Guidelines · Performance:
Mobile List Layout
15 Guidelines · Performance:
Mobile List Item Thumbnails
5 Guidelines · Performance:
Mobile List Item Info & Features
14 Guidelines · Performance:
Mobile Available Filters & Sorting
8 Guidelines · Performance:
Mobile Filtering Interface, Scope & Logic
8 Guidelines · Performance:
Mobile Product Page
49 Guidelines · Performance:
Mobile Product Page Layout
5 Guidelines · Performance:
Mobile Product Images: Gallery UI, Videos & 360-Views
10 Guidelines · Performance:
Mobile The "Buy" Section, Shipping & Returns
10 Guidelines · Performance:
Mobile Product Descriptions, Specs & Variations
11 Guidelines · Performance:
Mobile Cross-Sells & Auxiliary Content
5 Guidelines · Performance:
Mobile User Reviews
8 Guidelines · Performance:
Mobile Cart & Checkout
89 Guidelines · Performance:
Mobile Checkout Types & Layout
6 Guidelines · Performance:
Mobile Shopping Cart and “Added to Cart”
11 Guidelines · Performance:
Mobile Account Selection & Creation
7 Guidelines · Performance:
Mobile Customer Address & Information
9 Guidelines · Performance:
Mobile Shipping & Fulfillment
11 Guidelines · Performance:
Mobile Payment Flow & Methods (Incl. Credit Card & Third-Party)
12 Guidelines · Performance:
Mobile Order Review & Confirmation
8 Guidelines · Performance:
Mobile Validation Errors & Data Persistence
10 Guidelines · Performance:
Mobile Field Labels & Microcopy
5 Guidelines · Performance:
Mobile Field Design & Input Optimization
10 Guidelines · Performance:
Mobile Accounts & Self-Service
18 Guidelines · Performance:
Mobile Account Dashboard & Sign In
7 Guidelines · Performance:
Mobile Account-Wide Navigation, Structure, & Information
11 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
19 Guidelines · Performance:
Mobile App
349 Guidelines · Performance:
Mobile App Homepage & Category Navigation
28 Guidelines · Performance:
Mobile App Homepage
8 Guidelines · Performance:
Mobile App Category Taxonomy
9 Guidelines · Performance:
Mobile App Main Navigation
6 Guidelines · Performance:
Mobile App Intermediary Category Pages
5 Guidelines · Performance:
Mobile App Search
38 Guidelines · Performance:
Mobile App Search Query Types
9 Guidelines · Performance:
Mobile App Search Form & Logic
9 Guidelines · Performance:
Mobile App Search Autocomplete
7 Guidelines · Performance:
Mobile App Search Results Logic & Guidance
7 Guidelines · Performance:
Mobile App Search Results Layout & Filtering
6 Guidelines · Performance:
Mobile App Product Lists & Filtering
55 Guidelines · Performance:
Mobile App List Layout & Loading Products
14 Guidelines · Performance:
Mobile App List Item Info
11 Guidelines · Performance:
Mobile App List Item Thumbnails
5 Guidelines · Performance:
Mobile App List Item Features
6 Guidelines · Performance:
Mobile App Filtering & Sorting: Filter & Sort Types
9 Guidelines · Performance:
Mobile App Filtering & Sorting: Scope & Logic
5 Guidelines · Performance:
Mobile App Filtering: Interface & Layout
5 Guidelines · Performance:
Mobile App Product Page
91 Guidelines · Performance:
Mobile App Product Page Layout & Cross-Sells
14 Guidelines · Performance:
Mobile App Image Gallery UI
5 Guidelines · Performance:
Mobile App Product Images, Videos, & 360-Views
13 Guidelines · Performance:
Mobile App Product Descriptions
10 Guidelines · Performance:
Mobile App Product Variations
9 Guidelines · Performance:
Mobile App Specifications Sheet
5 Guidelines · Performance:
Mobile App "Buy" Section
9 Guidelines · Performance:
Mobile App Shipping, Returns, and Gifting
8 Guidelines · Performance:
Mobile App User Reviews
18 Guidelines · Performance:
Mobile App Cart & Checkout
97 Guidelines · Performance:
Mobile App Shopping Cart & “Added to Cart” Behavior
14 Guidelines · Performance:
Mobile App Account Selection & Creation
7 Guidelines · Performance:
Mobile App Customer & Address Information
10 Guidelines · Performance:
Mobile App Gifting Flow & Features
5 Guidelines · Performance:
Mobile App Shipping & Fulfillment
8 Guidelines · Performance:
Mobile App Payment Flow & Credit Card Form
7 Guidelines · Performance:
Mobile App Checkout Layout & Cross-Sells
8 Guidelines · Performance:
Mobile App Form Fields Labels & Design
6 Guidelines · Performance:
Mobile App Data Validation
10 Guidelines · Performance:
Mobile App Input Optimization
16 Guidelines · Performance:
Mobile App Order Review & Confirmation
6 Guidelines · Performance:
Mobile App Customer Accounts
23 Guidelines · Performance:
Mobile App Account Dashboard
5 Guidelines · Performance:
'Mobile App Account': Addresses, Payments, & Newsletters
13 Guidelines · Performance:
Mobile App Account-Wide Navigation, Structure, & Information
5 Guidelines · Performance:
App-Wide Features
17 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Build.com’s Desktop Web E-Commerce Design
27 pages of Build.com’s e-commerce site, marked up with 243 best practice examples:
Build.com’s Mobile Web E-Commerce Design
27 pages of Build.com’s e-commerce site, marked up with 221 best practice examples:
Build.com’s Mobile App E-Commerce Design
21 pages of Build.com’s e-commerce site, marked up with 244 best practice examples:
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See all 413 articles in the full public archive.
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