Grainger’s E-Commerce UX

This is a case study of Grainger’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 547 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Grainger’s overall e-commerce UX performance is poor. This is mainly due to poor Mobile Web and mediocre Desktop Web performances.

First benchmarked in April 2012, and reviewed 28 times since then, most recently January 2024.

Performance: 18.1poor

URL: grainger.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

548 Guidelines · Performance:

Desktop Web

272 Guidelines · Performance:

Homepage & Category Navigation

21 Guidelines · Performance:

Homepage

6 Guidelines · Performance:

Category Taxonomy & Intermediary Category Pages

9 Guidelines · Performance:

Main Navigation

6 Guidelines · Performance:

On-Site Search

30 Guidelines · Performance:

Search Query Types

8 Guidelines · Performance:

Search Form and Logic

4 Guidelines · Performance:

Search Autocomplete

8 Guidelines · Performance:

Search Results Layout & Filtering

10 Guidelines · Performance:

Product Lists & Filtering

51 Guidelines · Performance:

List Layout

12 Guidelines · Performance:

List Item Thumbnails

5 Guidelines · Performance:

List Item Info

9 Guidelines · Performance:

List Item Features

6 Guidelines · Performance:

Filtering: Available Filters

5 Guidelines · Performance:

Filtering: Interface, Scope & Logic

8 Guidelines · Performance:

Sorting

6 Guidelines · Performance:

Product Page

49 Guidelines · Performance:

Product Page Layout

8 Guidelines · Performance:

Product Images: Gallery UI, Videos & 360-Views

8 Guidelines · Performance:

The "Buy" Section, Shipping & Returns

10 Guidelines · Performance:

Product Descriptions, Specs & Variations

10 Guidelines · Performance:

Cross-Sells & Auxiliary Content

5 Guidelines · Performance:

User Reviews

8 Guidelines · Performance:

Cart & Checkout

87 Guidelines · Performance:

Checkout Types & Layout

6 Guidelines · Performance:

Shopping Cart and “Added to Cart”

11 Guidelines · Performance:

Account Selection & Creation

7 Guidelines · Performance:

Customer & Address Information

9 Guidelines · Performance:

Shipping & Fulfillment

11 Guidelines · Performance:

Payment Flow & Methods (Incl. Credit Card & Third-Party)

12 Guidelines · Performance:

Order Review & Confirmation

8 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

5 Guidelines · Performance:

Field Design & Input Optimization

8 Guidelines · Performance:

Accounts & Self-Service

22 Guidelines · Performance:

Account Drop-Down, Dashboard & Sign In

11 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

11 Guidelines · Performance:

Site-Wide Design & Interaction

12 Guidelines · Performance:

Mobile Web

276 Guidelines · Performance:

Mobile Homepage & Category Navigation

22 Guidelines · Performance:

Mobile Homepage

7 Guidelines · Performance:

Mobile Category Taxonomy & Intermediary Category Pages

8 Guidelines · Performance:

Mobile Main Navigation

7 Guidelines · Performance:

Mobile On-Site Search

29 Guidelines · Performance:

Mobile Search Query Types

8 Guidelines · Performance:

Mobile Search Form and Logic

5 Guidelines · Performance:

Mobile Search Autocomplete

7 Guidelines · Performance:

Mobile Search Results Layout & Filtering

9 Guidelines · Performance:

Mobile Product Lists & Filtering

50 Guidelines · Performance:

Mobile List Layout

15 Guidelines · Performance:

Mobile List Item Thumbnails

5 Guidelines · Performance:

Mobile List Item Info & Features

14 Guidelines · Performance:

Mobile Available Filters & Sorting

8 Guidelines · Performance:

Mobile Filtering Interface, Scope & Logic

8 Guidelines · Performance:

Mobile Product Page

49 Guidelines · Performance:

Mobile Product Page Layout

5 Guidelines · Performance:

Mobile Product Images: Gallery UI, Videos & 360-Views

10 Guidelines · Performance:

Mobile The "Buy" Section, Shipping & Returns

10 Guidelines · Performance:

Mobile Product Descriptions, Specs & Variations

11 Guidelines · Performance:

Mobile Cross-Sells & Auxiliary Content

5 Guidelines · Performance:

Mobile User Reviews

8 Guidelines · Performance:

Mobile Cart & Checkout

89 Guidelines · Performance:

Mobile Checkout Types & Layout

6 Guidelines · Performance:

Mobile Shopping Cart and “Added to Cart”

11 Guidelines · Performance:

Mobile Account Selection & Creation

7 Guidelines · Performance:

Mobile Customer Address & Information

9 Guidelines · Performance:

Mobile Shipping & Fulfillment

11 Guidelines · Performance:

Mobile Payment Flow & Methods (Incl. Credit Card & Third-Party)

12 Guidelines · Performance:

Mobile Order Review & Confirmation

8 Guidelines · Performance:

Mobile Validation Errors & Data Persistence

10 Guidelines · Performance:

Mobile Field Labels & Microcopy

5 Guidelines · Performance:

Mobile Field Design & Input Optimization

10 Guidelines · Performance:

Mobile Accounts & Self-Service

18 Guidelines · Performance:

Mobile Account Dashboard & Sign In

7 Guidelines · Performance:

Mobile Account-Wide Navigation, Structure, & Information

11 Guidelines · Performance:

Mobile Site-Wide Design & Interaction

19 Guidelines · Performance:

71 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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