This is a case study of Ace Hardware’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 266 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Ace Hardware’s overall e-commerce UX performance is decent. This is mainly due to good Homepage & Category Navigation while simultaneously having poor Accounts & Self-Service and mediocre Product Lists & Filtering.
Desktop Web
266 Guidelines · Performance:
Homepage & Category Navigation
34 Guidelines · Performance:
Homepage
5 Guidelines · Performance:
Category Taxonomy & Intermediary Category Pages
10 Guidelines · Performance:
Main Navigation
9 Guidelines · Performance:
Site-Wide Design & Interaction
10 Guidelines · Performance:
On-Site Search
31 Guidelines · Performance:
Query Types, Search Form & Logic
12 Guidelines · Performance:
Search Autocomplete
8 Guidelines · Performance:
Results Logic, Layout & Filtering
11 Guidelines · Performance:
Product Lists & Filtering
44 Guidelines · Performance:
List Layout & Loading Products
7 Guidelines · Performance:
List Items: Product Info & Thumbnails
8 Guidelines · Performance:
List Items: Interface & Hit Areas
6 Guidelines · Performance:
Comparison Tool
4 Guidelines · Performance:
Filtering
13 Guidelines · Performance:
Sorting
6 Guidelines · Performance:
Product Page
50 Guidelines · Performance:
Product Page Layout, Content & Product Variations
13 Guidelines · Performance:
Product Images: Gallery UI, Videos & 360-Views
8 Guidelines · Performance:
The "Buy" Section & Shipping
10 Guidelines · Performance:
Product Descriptions & Specifications Sheet
8 Guidelines · Performance:
User Reviews
11 Guidelines · Performance:
Cart & Checkout
91 Guidelines · Performance:
Checkout Types & “Added to Cart” Behavior
13 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Customer & Address Information
8 Guidelines · Performance:
Shipping & Store Pickup
11 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
5 Guidelines · Performance:
Credit Card Form
10 Guidelines · Performance:
Order Review, Confirmation & E-Mail
9 Guidelines · Performance:
User Interactions & Distractions
5 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
5 Guidelines · Performance:
Field Design & Input Optimization
8 Guidelines · Performance:
Accounts & Self-Service
16 Guidelines · Performance:
Account Drop-Down, Dashboard & Sign In
7 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
5 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
4 Guidelines · Performance:
Mobile Web
242 Guidelines · Performance:
Homepage & Category Navigation
20 Guidelines · Performance:
Homepage
6 Guidelines · Performance:
Category Taxonomy & Intermediary Category Pages
8 Guidelines · Performance:
Main Navigation
6 Guidelines · Performance:
On-Site Search
29 Guidelines · Performance:
Query Types, Search Form & Logic
13 Guidelines · Performance:
Search Autocomplete
7 Guidelines · Performance:
Results Layout & Filtering
9 Guidelines · Performance:
Product Lists & Filtering
43 Guidelines · Performance:
List Layout & Loading Products
10 Guidelines · Performance:
List Items: Product Info & Thumbnails
10 Guidelines · Performance:
List Items: Interface & Hit Areas
9 Guidelines · Performance:
Mobile Filtering & Sorting
11 Guidelines · Performance:
Sorting
3 Guidelines · Performance:
Product Page
50 Guidelines · Performance:
Product Page Layout, Content & Product Variations
12 Guidelines · Performance:
Product Images: Gallery UI, Videos & 360-Views
10 Guidelines · Performance:
The "Buy" Section & Shipping
9 Guidelines · Performance:
Product Descriptions & Specifications Sheet
8 Guidelines · Performance:
User Reviews
11 Guidelines · Performance:
Cart & Checkout
81 Guidelines · Performance:
Checkout Types & “Added to Cart” Behavior
9 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Customer & Address Information
6 Guidelines · Performance:
Shipping & Store Pickup
10 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
4 Guidelines · Performance:
Credit Card Form
8 Guidelines · Performance:
Order Review, Confirmation & E-Mail
9 Guidelines · Performance:
User Interactions & Distractions
4 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
6 Guidelines · Performance:
Field Design & Input Optimization
8 Guidelines · Performance:
Site-Wide Design & Interaction
19 Guidelines · Performance:
Site-Wide Features & Navigation
11 Guidelines · Performance:
Touch Interfaces
8 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of Ace Hardware’s e-commerce site, marked up with 226 best practice examples:
24 pages of Ace Hardware’s e-commerce site, marked up with 220 best practice examples:
Explore similar case studies of Home & Hardware sites:
44 page designs: desktop, mobile
83 page designs: app, desktop, mobile
63 page designs: desktop, mobile
94 page designs: desktop, mobile, app
56 page designs: desktop, mobile
45 page designs: desktop, mobile
45 page designs: desktop, mobile
50 page designs: desktop, mobile
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 412 articles in the full public archive.
Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.
Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.