Trip.com’s E-Commerce UX
This is a case study of Trip.com’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 229 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Trip.com’s overall e-commerce UX performance is mediocre. Trip.com has decent performances across the board with neither any great nor any broken performances.
Desktop Web
230 Guidelines · Performance:
Homepage & Main Navigation
21 Guidelines · Performance:
Homepage, Navigation, & Taxonomy
12 Guidelines · Performance:
Site-Wide Design & Navigation
9 Guidelines · Performance:
Travel "Booking" Search
53 Guidelines · Performance:
"Booking" Search & Autocomplete
11 Guidelines · Performance:
Results Layout & Loading
17 Guidelines · Performance:
Property & Room Listings & Maps
9 Guidelines · Performance:
Filtering & Sorting
16 Guidelines · Performance:
Property & Room Detail Pages
50 Guidelines · Performance:
Page Layout, The "Book" Section & Cross-Sells
14 Guidelines · Performance:
Property & Room Descriptions
8 Guidelines · Performance:
Property & Room Images & Videos
13 Guidelines · Performance:
Guest Ratings & Reviews
15 Guidelines · Performance:
"Booking" Checkout Process
87 Guidelines · Performance:
Checkout Types, Layout, & Cross-Sells
14 Guidelines · Performance:
Account Selection & Creation
8 Guidelines · Performance:
Customer & Address Information
11 Guidelines · Performance:
Payment Flow & Credit Card Form
16 Guidelines · Performance:
Field Design & Input Optimization
16 Guidelines · Performance:
Field Labels & Microcopy
7 Guidelines · Performance:
User Interactions & Distractions
9 Guidelines · Performance:
Validation Errors & Data Persistence
6 Guidelines · Performance:
Accounts & Self-Service
19 Guidelines · Performance:
Account Drop-Down & Sign-In
6 Guidelines · Performance:
Account Dashboard, Info, & Navigation
13 Guidelines · Performance:
Mobile Web
186 Guidelines · Performance:
Mobile Homepage & Main Navigation
10 Guidelines · Performance:
Mobile Travel "Booking" Search
44 Guidelines · Performance:
"Booking" Search Form & Autocomplete
9 Guidelines · Performance:
Results Layout & Loading
16 Guidelines · Performance:
Product Info & Thumbnails
6 Guidelines · Performance:
Filtering & Sorting
13 Guidelines · Performance:
Mobile Property & Room Detail Pages
48 Guidelines · Performance:
Page Layout
6 Guidelines · Performance:
Property & Room Descriptions
7 Guidelines · Performance:
The "Book" Section & Cross-Sells
8 Guidelines · Performance:
Property & Room Images & Videos
12 Guidelines · Performance:
Guest Ratings & Reviews
15 Guidelines · Performance:
Mobile "Booking" Checkout Process
61 Guidelines · Performance:
Checkout Types & Layout
7 Guidelines · Performance:
Account Selection & Creation
8 Guidelines · Performance:
Customer & Address Information
5 Guidelines · Performance:
Payment Flow & Credit Card Form
13 Guidelines · Performance:
Field Design & Input Optimization
12 Guidelines · Performance:
Field Labels & Microcopy
6 Guidelines · Performance:
User Interactions & Distractions
4 Guidelines · Performance:
Validation Errors & Data Persistence
6 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
23 Guidelines · Performance:
Site-Wide Features & Navigation
15 Guidelines · Performance:
Touch Interfaces
8 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Trip.com’s Desktop Web E-Commerce Design
14 pages of Trip.com’s e-commerce site, marked up with 177 best practice examples:
Trip.com’s Mobile Web E-Commerce Design
17 pages of Trip.com’s e-commerce site, marked up with 142 best practice examples:
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See all 413 articles in the full public archive.
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