Expedia’s E-Commerce UX
This is a case study of Expedia’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 229 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Expedia’s overall e-commerce UX performance is decent. This is mainly due to good Homepage & Main Navigation while simultaneously having mediocre Accounts & Self-Service.
Desktop Web
230 Guidelines · Performance:
Homepage & Main Navigation
21 Guidelines · Performance:
Homepage, Navigation, & Taxonomy
12 Guidelines · Performance:
Site-Wide Design & Navigation
9 Guidelines · Performance:
Travel "Booking" Search
53 Guidelines · Performance:
"Booking" Search & Autocomplete
11 Guidelines · Performance:
Results Layout & Loading
17 Guidelines · Performance:
Property & Room Listings & Maps
9 Guidelines · Performance:
Filtering & Sorting
16 Guidelines · Performance:
Property & Room Detail Pages
50 Guidelines · Performance:
Page Layout, The "Book" Section & Cross-Sells
14 Guidelines · Performance:
Property & Room Descriptions
8 Guidelines · Performance:
Property & Room Images & Videos
13 Guidelines · Performance:
Guest Ratings & Reviews
15 Guidelines · Performance:
"Booking" Checkout Process
87 Guidelines · Performance:
Checkout Types, Layout, & Cross-Sells
14 Guidelines · Performance:
Account Selection & Creation
8 Guidelines · Performance:
Customer & Address Information
11 Guidelines · Performance:
Payment Flow & Credit Card Form
16 Guidelines · Performance:
Field Design & Input Optimization
16 Guidelines · Performance:
Field Labels & Microcopy
7 Guidelines · Performance:
User Interactions & Distractions
9 Guidelines · Performance:
Validation Errors & Data Persistence
6 Guidelines · Performance:
Accounts & Self-Service
19 Guidelines · Performance:
Account Drop-Down & Sign-In
6 Guidelines · Performance:
Account Dashboard, Info, & Navigation
13 Guidelines · Performance:
Mobile Web
186 Guidelines · Performance:
Mobile Homepage & Main Navigation
10 Guidelines · Performance:
Mobile Travel "Booking" Search
44 Guidelines · Performance:
"Booking" Search Form & Autocomplete
9 Guidelines · Performance:
Results Layout & Loading
16 Guidelines · Performance:
Product Info & Thumbnails
6 Guidelines · Performance:
Filtering & Sorting
13 Guidelines · Performance:
Mobile Property & Room Detail Pages
48 Guidelines · Performance:
Page Layout
6 Guidelines · Performance:
Property & Room Descriptions
7 Guidelines · Performance:
The "Book" Section & Cross-Sells
8 Guidelines · Performance:
Property & Room Images & Videos
12 Guidelines · Performance:
Guest Ratings & Reviews
15 Guidelines · Performance:
Mobile "Booking" Checkout Process
61 Guidelines · Performance:
Checkout Types & Layout
7 Guidelines · Performance:
Account Selection & Creation
8 Guidelines · Performance:
Customer & Address Information
5 Guidelines · Performance:
Payment Flow & Credit Card Form
13 Guidelines · Performance:
Field Design & Input Optimization
12 Guidelines · Performance:
Field Labels & Microcopy
6 Guidelines · Performance:
User Interactions & Distractions
4 Guidelines · Performance:
Validation Errors & Data Persistence
6 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
23 Guidelines · Performance:
Site-Wide Features & Navigation
15 Guidelines · Performance:
Touch Interfaces
8 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Expedia’s Desktop Web E-Commerce Design
15 pages of Expedia’s e-commerce site, marked up with 176 best practice examples:
Expedia’s Mobile Web E-Commerce Design
12 pages of Expedia’s e-commerce site, marked up with 143 best practice examples:
Similar Case Studies
Explore similar case studies of Travel Accommodations sites:
31 page designs: desktop, mobile
21 page designs: desktop, mobile
25 page designs: desktop, mobile
35 page designs: desktop, mobile
34 page designs: desktop, mobile
35 page designs: desktop, mobile
22 page designs: desktop, mobile
19 page designs: desktop, mobile
Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 413 articles in the full public archive.
Premium Research
Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.
Audit Service
Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.
