Maxon’s E-Commerce UX
This is a case study of Maxon’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 458 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Maxon’s overall e-commerce UX performance is broken. Maxon’s UX performance in particular suffers from usability issues caused by broken On-Site Search, Mobile Web, and Product Lists & Filtering.
Overall UX Performance
463 Guidelines · Performance:
Desktop Web
265 Guidelines · Performance:
Homepage & Category
36 Guidelines · Performance:
Homepage
7 Guidelines · Performance:
Category Taxonomy & Intermediary Category Pages
9 Guidelines · Performance:
Main Navigation
9 Guidelines · Performance:
Site-Wide Layout
11 Guidelines · Performance:
On-Site Search
31 Guidelines · Performance:
Query Types & Search Form
11 Guidelines · Performance:
Autocomplete
8 Guidelines · Performance:
Search Results Logic & Layout
12 Guidelines · Performance:
Product Lists & Filtering
37 Guidelines · Performance:
List Layout & Features
9 Guidelines · Performance:
List Items: Product Info & Thumbnails
9 Guidelines · Performance:
Filtering & Sorting
19 Guidelines · Performance:
Product Page
35 Guidelines · Performance:
Product Page Layout & Cross-Sells
10 Guidelines · Performance:
Product Images & Gallery UI
6 Guidelines · Performance:
The 'Buy' Section
6 Guidelines · Performance:
Shipping & Returns
6 Guidelines · Performance:
Product Description & Specification Sheet
7 Guidelines · Performance:
Cart & Checkout
104 Guidelines · Performance:
Shopping Cart & “Added to Cart” Behavior
12 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Checkout Types & Layout
10 Guidelines · Performance:
Customer & Address Information
10 Guidelines · Performance:
Shipping
7 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
6 Guidelines · Performance:
Credit Card Form
10 Guidelines · Performance:
Form Fields & Page Design
14 Guidelines · Performance:
Field Labels & Microcopy
6 Guidelines · Performance:
User Interactions & Distractions
8 Guidelines · Performance:
Validation Errors, Field Design & Autocompletion
23 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Design & Features
13 Guidelines · Performance:
Order Review
5 Guidelines · Performance:
Customer Accounts
22 Guidelines · Performance:
Account Drop-Down and Dashboard
8 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
8 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
6 Guidelines · Performance:
Mobile Web
198 Guidelines · Performance:
Homepage & Category
18 Guidelines · Performance:
Homepage
6 Guidelines · Performance:
Main Navigation
5 Guidelines · Performance:
Mobile Taxonomy & Intermediary Category Pages
7 Guidelines · Performance:
On-Site Search
24 Guidelines · Performance:
Query Types & Search Form
8 Guidelines · Performance:
Autocomplete
7 Guidelines · Performance:
Search Results Logic & Layout
9 Guidelines · Performance:
Product List & Filtering
36 Guidelines · Performance:
Product List Layout & Features
13 Guidelines · Performance:
List Item Content
10 Guidelines · Performance:
Filtering & Sorting
13 Guidelines · Performance:
Product Pages
33 Guidelines · Performance:
Product Page Layout & Cross-Sells
9 Guidelines · Performance:
Images & Gallery UI
6 Guidelines · Performance:
Buy Section
5 Guidelines · Performance:
Shipping & Returns
5 Guidelines · Performance:
Product Description & Specification Sheet
8 Guidelines · Performance:
Mobile Checkout
67 Guidelines · Performance:
Mobile Checkout Layout
4 Guidelines · Performance:
Mobile Shopping Cart
7 Guidelines · Performance:
Mobile Account Selection & Creation
5 Guidelines · Performance:
Mobile User Info
7 Guidelines · Performance:
Mobile Shipping
5 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
14 Guidelines · Performance:
Mobile Form Fields
7 Guidelines · Performance:
Mobile Field Validation
8 Guidelines · Performance:
Mobile Input Optimization
5 Guidelines · Performance:
Mobile Order Review
5 Guidelines · Performance:
Mobile Site-Wide Features & Elements
20 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Maxon’s Desktop Web E-Commerce Design
17 pages of Maxon’s e-commerce site, marked up with 187 best practice examples:
Maxon’s Mobile Web E-Commerce Design
16 pages of Maxon’s e-commerce site, marked up with 142 best practice examples:
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 413 articles in the full public archive.
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