Benchmarks

Safeway’s E-Commerce UX

This is an old and partial case study of Safeway’s e-commerce user experience (UX) performance. We encourage you to explore the 123 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.


URL: shop.safeway.com


Get Premium Research Access


Safeway’s Desktop Web E-Commerce Design

9 pages of Safeway’s e-commerce site, marked up with 33 best practice examples:


Premium Research

Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.

Audit Service

Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.