This is a case study of Inter Cars’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 516 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Inter Cars’ overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken Product Page, broken Customer Accounts, and poor Product Lists & Filtering performances. That said, their site performs well within Site-Wide Features & Navigation.
Overall UX Performance
516 Guidelines · Performance:
Desktop Web
265 Guidelines · Performance:
Homepage & Category Navigation
27 Guidelines · Performance:
Homepage
6 Guidelines · Performance:
Main Navigation
9 Guidelines · Performance:
Category Taxonomy & Intermediary Category Pages
12 Guidelines · Performance:
On-Site Search
28 Guidelines · Performance:
Search Query Types
7 Guidelines · Performance:
Search Form & Logic
4 Guidelines · Performance:
Search Autocomplete
7 Guidelines · Performance:
Search Logic & Guidance
4 Guidelines · Performance:
Results Layout & Filtering
6 Guidelines · Performance:
Product Lists & Filtering
48 Guidelines · Performance:
List Layout & Loading
8 Guidelines · Performance:
List Item Content
18 Guidelines · Performance:
List Items: Product Info & Thumbnails
13 Guidelines · Performance:
List Items: Interface & Hit Areas
5 Guidelines · Performance:
Filtering & Sorting: Filter & Sort Types
9 Guidelines · Performance:
Filtering & Sorting: Scope & Logic
7 Guidelines · Performance:
Filtering & Sorting: Interface & Layout
6 Guidelines · Performance:
Product Page
59 Guidelines · Performance:
Product Page Layout
8 Guidelines · Performance:
Product Images & Gallery UI
9 Guidelines · Performance:
The 'Buy' Section, Shipping & Returns
13 Guidelines · Performance:
Product Information & Specifications
12 Guidelines · Performance:
User Reviews
11 Guidelines · Performance:
Cross-Sells & Cross-Navigation
6 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
Shopping Cart & 'Added to Cart' Behavior
9 Guidelines · Performance:
Account Selection
7 Guidelines · Performance:
Customer & Address Information
9 Guidelines · Performance:
Shipping & Store Pickup
8 Guidelines · Performance:
Payment Flow & Credit Card Form
8 Guidelines · Performance:
Form & Page Design
14 Guidelines · Performance:
Form Fields & Page Design
8 Guidelines · Performance:
User Interactions & Distractions
6 Guidelines · Performance:
Validation Errors, Field Design & Autocompletion
15 Guidelines · Performance:
Validation Errors & Data Persistence
9 Guidelines · Performance:
Field Design & Default Values
6 Guidelines · Performance:
Order Review & Confirmation
8 Guidelines · Performance:
Customer Accounts
16 Guidelines · Performance:
Account Drop-Down & Sign-In
5 Guidelines · Performance:
Account Dashboard, Info, & Navigation
11 Guidelines · Performance:
Site-Wide Features & Navigation
9 Guidelines · Performance:
Mobile Web
251 Guidelines · Performance:
Mobile Homepage & Category Navigation
24 Guidelines · Performance:
Mobile Homepage
7 Guidelines · Performance:
Mobile Main Navigation
6 Guidelines · Performance:
Mobile Category Taxonomy & Intermediary Category Pages
11 Guidelines · Performance:
Mobile On-Site Search
28 Guidelines · Performance:
Mobile Search Query Types
7 Guidelines · Performance:
Mobile Search Form & Logic
6 Guidelines · Performance:
Mobile Search Autocomplete
6 Guidelines · Performance:
Mobile Search Logic & Guidance
4 Guidelines · Performance:
Mobile Results Layout & Filtering
5 Guidelines · Performance:
Mobile Product Lists & Filtering
46 Guidelines · Performance:
Mobile List Layout & Loading
11 Guidelines · Performance:
Mobile List Item Content
19 Guidelines · Performance:
Mobile List Items: Product Info & Thumbnails
11 Guidelines · Performance:
Mobile List Items: Interface & Hit Areas
8 Guidelines · Performance:
Mobile Filtering & Sorting: Filter & Sort Types
7 Guidelines · Performance:
Mobile Filtering & Sorting: Scope & Logic
4 Guidelines · Performance:
Mobile Filtering & Sorting: Interface & Layout
5 Guidelines · Performance:
Mobile Product Page
59 Guidelines · Performance:
Mobile Product Page Layout
5 Guidelines · Performance:
Mobile Product Images & Gallery UI
10 Guidelines · Performance:
The Mobile 'Buy' Section, Shipping & Returns
13 Guidelines · Performance:
Mobile Product Information & Specification
13 Guidelines · Performance:
Mobile User Reviews
11 Guidelines · Performance:
Mobile Cross-Sells & Cross-Navigation
7 Guidelines · Performance:
Mobile Cart & Checkout
78 Guidelines · Performance:
Mobile Shopping Cart & "Added to Cart" Behavior
9 Guidelines · Performance:
Mobile Account Selection
7 Guidelines · Performance:
Mobile Customer & Address Information
9 Guidelines · Performance:
Mobile Shipping & Store Pickup
8 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
7 Guidelines · Performance:
Mobile Order Review & Confirmation
8 Guidelines · Performance:
Mobile Form Fields & Page Design
14 Guidelines · Performance:
Mobile Form & Page Design
8 Guidelines · Performance:
Mobile User Interactions & Distractions
6 Guidelines · Performance:
Validation Errors, Field Design & Autocompletion
16 Guidelines · Performance:
Mobile Validation Errors & Data Persistence
8 Guidelines · Performance:
Mobile Field Design & Default Values
8 Guidelines · Performance:
Mobile Site-Wide Features & Navigation
16 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
13 pages of Inter Cars’ e-commerce site, marked up with 196 best practice examples:
11 pages of Inter Cars’ e-commerce site, marked up with 189 best practice examples:
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