Gousto’s E-Commerce UX
This is a case study of Gousto’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 405 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Gousto’s overall e-commerce UX performance is decent. Gousto has decent performances across the board with neither any great nor any broken performances.
Overall UX Performance
405 Guidelines · Performance:
Desktop Web
228 Guidelines · Performance:
Homepage & Main Navigation
16 Guidelines · Performance:
Homepage
10 Guidelines · Performance:
Main Navigation
6 Guidelines · Performance:
Meal Kit Plans & Quizzes
18 Guidelines · Performance:
Meal Kit Subscription Plan Matrix & Selection
10 Guidelines · Performance:
Auxiliary Content & Quizzes
8 Guidelines · Performance:
Recipe Lists & Pages
43 Guidelines · Performance:
Recipe List: Info & Thumbnails
12 Guidelines · Performance:
Recipe List: Filtering & Sorting
10 Guidelines · Performance:
Recipe Page Layout & Features
9 Guidelines · Performance:
Recipe Page: Images & Descriptions
12 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Account Drop-Down
7 Guidelines · Performance:
Account Sign In & Dashboard
8 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
12 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
7 Guidelines · Performance:
Cart & Checkout
102 Guidelines · Performance:
Checkout Features & Layout
17 Guidelines · Performance:
Shopping Cart & “Added to Cart” Behavior
6 Guidelines · Performance:
Account Selection & Creation
6 Guidelines · Performance:
Customer & Address Information
11 Guidelines · Performance:
Shipping Options
6 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
7 Guidelines · Performance:
Credit Card Form
8 Guidelines · Performance:
Order Review, Subscription Confirmation, & Cancellation
12 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Field Labels & Microcopy
5 Guidelines · Performance:
Field Design & Input Optimization
14 Guidelines · Performance:
Site-Wide Design & Interaction
15 Guidelines · Performance:
Mobile Web
177 Guidelines · Performance:
Mobile Homepage & Main Navigation
14 Guidelines · Performance:
Mobile Homepage
9 Guidelines · Performance:
Mobile Main Navigation
5 Guidelines · Performance:
Mobile Meal Kit Plans & Quizzes
14 Guidelines · Performance:
Mobile Meal Kit Subscription Plan Matrix & Selection
8 Guidelines · Performance:
Mobile Auxiliary Content & Quizzes
6 Guidelines · Performance:
Mobile Recipe Lists & Pages
40 Guidelines · Performance:
Mobile Recipe List: Info & Thumbnails
13 Guidelines · Performance:
Mobile Recipe List: Filtering & Sorting
8 Guidelines · Performance:
Mobile Recipe Page: Layout & Features
7 Guidelines · Performance:
Mobile Recipe Page: Images & Descriptions
12 Guidelines · Performance:
Mobile Cart & Checkout
87 Guidelines · Performance:
Mobile Checkout Features & Layout
12 Guidelines · Performance:
Mobile Shopping Cart & “Added to Cart” Behavior
4 Guidelines · Performance:
Mobile Account Selection & Creation
6 Guidelines · Performance:
Mobile Customer & Address Information
10 Guidelines · Performance:
Mobile Shipping Options
5 Guidelines · Performance:
Mobile Payment Methods & Credit Card Form
11 Guidelines · Performance:
Mobile Order Review & Subscription Confirmation
9 Guidelines · Performance:
Mobile Validation Errors & Data Persistence
10 Guidelines · Performance:
Mobile Field Labels & Microcopy
6 Guidelines · Performance:
Mobile Field Design & Input Optimization
14 Guidelines · Performance:
Mobile Site-Wide Design & Interaction
22 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Gousto’s Desktop Web E-Commerce Design
11 pages of Gousto’s e-commerce site, marked up with 142 best practice examples:
Gousto’s Mobile Web E-Commerce Design
9 pages of Gousto’s e-commerce site, marked up with 121 best practice examples:
Similar Case Studies
Explore similar case studies of Meal Kit Subscriptions sites:
22 page designs: desktop, mobile
20 page designs: desktop, mobile
17 page designs: desktop, mobile
21 page designs: desktop, mobile
24 page designs: desktop, mobile
21 page designs: desktop, mobile
21 page designs: desktop, mobile
Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 413 articles in the full public archive.
Premium Research
Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.
Audit Service
Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.
