bol’s E-Commerce UX
This is a case study of bol’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 495 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
bol’s overall e-commerce UX performance is decent. It is especially issues related to broken Customer Accounts and mediocre Cart & Checkout that detract from bol’s overall UX performance, although it is helped by good On-Site Search.
Overall UX Performance
495 Guidelines · Performance:
Desktop Web
336 Guidelines · Performance:
Homepage & Category
44 Guidelines · Performance:
Homepage
10 Guidelines · Performance:
Category Taxonomy
9 Guidelines · Performance:
Main Navigation
12 Guidelines · Performance:
Intermediary Category Pages
5 Guidelines · Performance:
Site-Wide Layout
8 Guidelines · Performance:
On-Site Search
35 Guidelines · Performance:
Search Query Types
8 Guidelines · Performance:
Search Form & Logic
6 Guidelines · Performance:
Search Autocomplete
8 Guidelines · Performance:
Results Logic & Guidance
4 Guidelines · Performance:
Results Layout & Filtering
9 Guidelines · Performance:
Product Lists & Filtering
64 Guidelines · Performance:
List Layout & Loading
9 Guidelines · Performance:
List Items: Product Info & Thumbnails
14 Guidelines · Performance:
List Items: Product Info
8 Guidelines · Performance:
List Items: Product Thumbnails
6 Guidelines · Performance:
List Items: Interface & Hit Areas
7 Guidelines · Performance:
Filtering: Available Filters
8 Guidelines · Performance:
Filtering: Scope & Logic
9 Guidelines · Performance:
Filtering: Interface & Layout
11 Guidelines · Performance:
Sorting
6 Guidelines · Performance:
Product Page
64 Guidelines · Performance:
Product Page Layout
9 Guidelines · Performance:
Product Images and Gallery UI
15 Guidelines · Performance:
The 'Buy' Section and Purchase Information
16 Guidelines · Performance:
Product Information
9 Guidelines · Performance:
User Reviews
10 Guidelines · Performance:
Cross-Sells & Cross-Navigation
5 Guidelines · Performance:
Cart & Checkout
103 Guidelines · Performance:
Shopping Cart & “Added to Cart” Behavior
14 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Customer & Address Information
12 Guidelines · Performance:
Shipping & Store Pickup
9 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
5 Guidelines · Performance:
Form Fields & Page Design
17 Guidelines · Performance:
Field Labels & Microcopy
5 Guidelines · Performance:
Form & Page Design
7 Guidelines · Performance:
User Interactions & Distractions
5 Guidelines · Performance:
Credit Card Form
10 Guidelines · Performance:
Validation Errors, Field Design & Autocompletion
18 Guidelines · Performance:
Validation Errors & Data Persistence
6 Guidelines · Performance:
Field Design & Features
8 Guidelines · Performance:
Default Values & Autocompletion
4 Guidelines · Performance:
Order Review & Confirmation
11 Guidelines · Performance:
Order Review
6 Guidelines · Performance:
Order Confirmation & E-Mail
5 Guidelines · Performance:
Customer Accounts
26 Guidelines · Performance:
Account Drop-Down and Dashboard
8 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
9 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
9 Guidelines · Performance:
Mobile Web
159 Guidelines · Performance:
Mobile Homepage & Category
20 Guidelines · Performance:
Mobile Homepage
5 Guidelines · Performance:
Mobile Main Navigation
6 Guidelines · Performance:
Mobile Category Taxonomy
4 Guidelines · Performance:
Mobile Category Pages
5 Guidelines · Performance:
Mobile On-Site Search
16 Guidelines · Performance:
Mobile Autocomplete
7 Guidelines · Performance:
Mobile Query Types
4 Guidelines · Performance:
Mobile Design & Logic
5 Guidelines · Performance:
Mobile Product List
33 Guidelines · Performance:
Mobile Product List Layout & Features
16 Guidelines · Performance:
Mobile Filtering
6 Guidelines · Performance:
Mobile List Item Content
11 Guidelines · Performance:
Mobile Product Pages
20 Guidelines · Performance:
Mobile Product Page Layout
12 Guidelines · Performance:
Mobile User Reviews
8 Guidelines · Performance:
Mobile Checkout
55 Guidelines · Performance:
Mobile Shopping Cart
4 Guidelines · Performance:
Mobile Shipping & Store Pickup
4 Guidelines · Performance:
Mobile Account Selection & Creation
7 Guidelines · Performance:
Mobile User Info
10 Guidelines · Performance:
Mobile Form Fields
5 Guidelines · Performance:
Mobile Field Validation
4 Guidelines · Performance:
Mobile Payment
8 Guidelines · Performance:
Mobile Input Optimization
4 Guidelines · Performance:
Mobile Order Review & Confirmation
5 Guidelines · Performance:
Mobile Layout & Features
4 Guidelines · Performance:
Mobile Site-Wide Features & Elements
15 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
bol’s Desktop Web E-Commerce Design
28 pages of bol’s e-commerce site, marked up with 284 best practice examples:
bol’s Mobile Web E-Commerce Design
18 pages of bol’s e-commerce site, marked up with 134 best practice examples:
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 413 articles in the full public archive.
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