This is a case study of Blivakker’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 517 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Blivakker’s overall e-commerce UX performance is poor. This is mainly due to broken Customer Accounts, broken On-Site Search, and poor Product Lists & Filtering performances.
Overall UX Performance
517 Guidelines · Performance:
Desktop Web
260 Guidelines · Performance:
Homepage & Category Navigation
32 Guidelines · Performance:
Homepage
8 Guidelines · Performance:
Category Taxonomy & Main Navigation
9 Guidelines · Performance:
Intermediary Category Pages
6 Guidelines · Performance:
Site-Wide Features & Navigation
9 Guidelines · Performance:
On-Site Search
25 Guidelines · Performance:
Search Query Types
8 Guidelines · Performance:
Search Form & Autocomplete
9 Guidelines · Performance:
Search Design & Logic
8 Guidelines · Performance:
Product Lists & Filtering
55 Guidelines · Performance:
List Layout & Loading
10 Guidelines · Performance:
List Item Content
18 Guidelines · Performance:
List Items: Product Info & Thumbnails
12 Guidelines · Performance:
List Items: Interface & Hit Areas
6 Guidelines · Performance:
Filtering & Sorting: Filter & Sort Types
10 Guidelines · Performance:
Filtering & Sorting: Interface, Layout & Results
17 Guidelines · Performance:
Product Page
60 Guidelines · Performance:
Product Page Layout, Cross-Sells & Cross-Navigation
13 Guidelines · Performance:
Product Page Layout
8 Guidelines · Performance:
Cross-Sells & Cross-Navigation
5 Guidelines · Performance:
Product Images & Gallery UI
13 Guidelines · Performance:
The 'Buy' Section and Purchase Information
15 Guidelines · Performance:
Product Information
8 Guidelines · Performance:
User Reviews
11 Guidelines · Performance:
Cart & Checkout
70 Guidelines · Performance:
Shopping Cart & 'Added to Cart' Behavior
9 Guidelines · Performance:
Account Selection & Customer Address Information
12 Guidelines · Performance:
Shipping & Store Pickup
7 Guidelines · Performance:
Form Fields & Layout
8 Guidelines · Performance:
Payment Flow & Credit Card Form
13 Guidelines · Performance:
Validation Errors, Field Design & Autocompletion
13 Guidelines · Performance:
Validation Errors & Data Persistence
7 Guidelines · Performance:
Field Design & Default Values
6 Guidelines · Performance:
Order Review & Confirmation
8 Guidelines · Performance:
Customer Accounts
18 Guidelines · Performance:
Account Drop-Down & Sign-In
7 Guidelines · Performance:
Account Dashboard, Info & Navigation
11 Guidelines · Performance:
Mobile Web
257 Guidelines · Performance:
Mobile Homepage & Category Navigation
22 Guidelines · Performance:
Mobile Homepage
8 Guidelines · Performance:
Mobile Category Taxonomy & Main Navigation
9 Guidelines · Performance:
Mobile Intermediary Category Pages
5 Guidelines · Performance:
Mobile On-Site Search
26 Guidelines · Performance:
Mobile Search Query Types
8 Guidelines · Performance:
Mobile Search Autocomplete
6 Guidelines · Performance:
Mobile Search Design & Logic
12 Guidelines · Performance:
Mobile Product Lists & Filtering
48 Guidelines · Performance:
Mobile List Layout & Loading
19 Guidelines · Performance:
Mobile List Item Content
10 Guidelines · Performance:
Mobile Filtering & Sorting: Interface, Layout & Results
8 Guidelines · Performance:
Mobile Filtering & Sorting: Filter & Sort Types
11 Guidelines · Performance:
Mobile Product Page
59 Guidelines · Performance:
Mobile Product Page Layout, Cross-Sells & Cross-Navigation
11 Guidelines · Performance:
Mobile Product Page Layout
6 Guidelines · Performance:
Mobile Cross-Sells & Cross-Navigation
5 Guidelines · Performance:
Mobile Product Images & Gallery UI
13 Guidelines · Performance:
The Mobile 'Buy' Section and Purchase Information
15 Guidelines · Performance:
Mobile Product Information
9 Guidelines · Performance:
Mobile User Reviews
11 Guidelines · Performance:
Mobile Cart & Checkout
70 Guidelines · Performance:
Mobile Shopping Cart & "Added to Cart" Behavior
9 Guidelines · Performance:
Mobile Account Selection & Customer Address Information
12 Guidelines · Performance:
Mobile Shipping & Store Pickup
7 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
13 Guidelines · Performance:
Mobile Order Review & Confirmation
8 Guidelines · Performance:
Mobile Form Fields & Layout
8 Guidelines · Performance:
Mobile Validation Errors, Field Design & Autocompletion
13 Guidelines · Performance:
Mobile Customer Accounts
13 Guidelines · Performance:
Mobile Site-Wide Features & Navigation
19 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
22 pages of Blivakker’s e-commerce site, marked up with 187 best practice examples:
22 pages of Blivakker’s e-commerce site, marked up with 197 best practice examples:
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