Ann Taylor’s E-Commerce UX
This is a case study of Ann Taylor’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 634 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Ann Taylor’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to broken Customer Accounts, poor Homepage & Category, and poor On-Site Search performances.
First benchmarked in April 2012, and reviewed 16 times since then, most recently December 2020.
Overall UX Performance
832 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
Homepage
10 Guidelines · Performance:
Category Taxonomy
9 Guidelines · Performance:
Main Navigation
6 Guidelines · Performance:
Intermediary Category Pages
6 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Search Query Types
9 Guidelines · Performance:
Search Form & Logic
9 Guidelines · Performance:
Search Autocomplete
8 Guidelines · Performance:
Search Results Logic & Guidance
8 Guidelines · Performance:
Search Results Layout & Filtering
12 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Lists: Layout & Loading
13 Guidelines · Performance:
List Layout
8 Guidelines · Performance:
Loading Products
5 Guidelines · Performance:
List Items: Product Info & Thumbnails
19 Guidelines · Performance:
List Items: Product Info
12 Guidelines · Performance:
List Items: Product Thumbnails
7 Guidelines · Performance:
List Items: Interface & Hit Areas
11 Guidelines · Performance:
Filtering: Available Filters
11 Guidelines · Performance:
Filtering: Scope & Logic
11 Guidelines · Performance:
Filtering: Interface & Layout
10 Guidelines · Performance:
Sorting
10 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Product Page Layout & Image Gallery UI
18 Guidelines · Performance:
Product Page Layout
9 Guidelines · Performance:
Image Gallery UI
9 Guidelines · Performance:
Product Visuals
14 Guidelines · Performance:
Product Images
10 Guidelines · Performance:
Product Videos & 360-Views
4 Guidelines · Performance:
Product Information
25 Guidelines · Performance:
Product Descriptions
11 Guidelines · Performance:
Product Variations
9 Guidelines · Performance:
Specifications Sheet
5 Guidelines · Performance:
User Reviews
18 Guidelines · Performance:
Cross-Sells & Cross-Navigation
9 Guidelines · Performance:
Price, Purchase & Delivery
17 Guidelines · Performance:
The 'Buy' Section
9 Guidelines · Performance:
Shipping, Returns, and Gifting
8 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Shopping Cart & "Added to Cart" Behavior
8 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Customer & Address Information
10 Guidelines · Performance:
Gifting Flow & Features
5 Guidelines · Performance:
Shipping & Fulfillment
8 Guidelines · Performance:
Payment Flow & Methods (Incl. Third-Party)
6 Guidelines · Performance:
Credit Card Form
9 Guidelines · Performance:
Order Review & Confirmation
9 Guidelines · Performance:
Order Review
5 Guidelines · Performance:
Order Confirmation & E-Mail
4 Guidelines · Performance:
Forms Layout & Flow
23 Guidelines · Performance:
Form & Page Design
10 Guidelines · Performance:
User Interactions & Distractions
9 Guidelines · Performance:
Cross-Sells
4 Guidelines · Performance:
Validation Errors & Data Persistence
10 Guidelines · Performance:
Form Fields
23 Guidelines · Performance:
Field Labels & Microcopy
7 Guidelines · Performance:
Field Design & Features
8 Guidelines · Performance:
Default Values & Autocompletion
8 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Account Drop-Down
7 Guidelines · Performance:
Account Dashboard
5 Guidelines · Performance:
Account Sign In
5 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
13 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
8 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Orders & Order Tracking
15 Guidelines · Performance:
Order Returns
12 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
Mobile Homepage & Category Navigation
30 Guidelines · Performance:
Mobile Homepage
10 Guidelines · Performance:
Mobile Category Taxonomy
9 Guidelines · Performance:
Mobile Main Navigation
6 Guidelines · Performance:
Mobile Intermediary Category Pages
5 Guidelines · Performance:
Mobile On-Site Search
38 Guidelines · Performance:
Mobile Search Query Types
9 Guidelines · Performance:
Mobile Search Form & Logic
9 Guidelines · Performance:
Mobile Search Autocomplete
7 Guidelines · Performance:
Mobile Search Results Logic & Guidance
7 Guidelines · Performance:
Mobile Search Results Layout & Filtering
6 Guidelines · Performance:
Mobile Product Lists & Filtering
60 Guidelines · Performance:
Mobile List Layout & Loading Products
13 Guidelines · Performance:
Mobile List Items: Product Info & Thumbnails
15 Guidelines · Performance:
Mobile List Items: Interface & Hit Areas
9 Guidelines · Performance:
Mobile Filtering & Sorting: Filter & Sort Types
11 Guidelines · Performance:
Mobile Filtering & Sorting: Scope & Logic
6 Guidelines · Performance:
Mobile Filtering: Interface & Layout
6 Guidelines · Performance:
Mobile Product Page
92 Guidelines · Performance:
Mobile Product Page Layout, Cross-Sells, & Cross-Navigation
14 Guidelines · Performance:
Mobile Product Images, Videos & 360-Views
13 Guidelines · Performance:
Mobile Image Gallery UI
6 Guidelines · Performance:
Mobile "Buy" Section
9 Guidelines · Performance:
Mobile Shipping, Returns, and Gifting
8 Guidelines · Performance:
Mobile Product Variations
9 Guidelines · Performance:
Mobile Product Descriptions & Auxiliary Content
10 Guidelines · Performance:
Mobile Specifications Sheet
5 Guidelines · Performance:
Mobile User Reviews
18 Guidelines · Performance:
Mobile Cart & Checkout
100 Guidelines · Performance:
Mobile Checkout Layout & Cross-Sells
7 Guidelines · Performance:
Mobile Shopping Cart & “Added to Cart” Behavior
7 Guidelines · Performance:
Mobile Account Selection & Creation
7 Guidelines · Performance:
Mobile Customer & Address Information
9 Guidelines · Performance:
Mobile Gifting Flow & Features
5 Guidelines · Performance:
Mobile Shipping & Fulfillment
7 Guidelines · Performance:
Mobile Payment Flow & Methods (Incl. Third-Party)
5 Guidelines · Performance:
Mobile Credit Card Form
7 Guidelines · Performance:
Mobile Order Review
5 Guidelines · Performance:
Mobile Order Confirmation & E-Mail
4 Guidelines · Performance:
Mobile User Interactions & Distractions
4 Guidelines · Performance:
Mobile Validation Errors & Data Persistence
10 Guidelines · Performance:
Mobile Field Labels & Microcopy
6 Guidelines · Performance:
Mobile Field Design & Input Optimization
17 Guidelines · Performance:
Mobile Customer Accounts
29 Guidelines · Performance:
Mobile Account Sign In & Dashboard
9 Guidelines · Performance:
'Mobile Account': Addresses, Payments, & Newsletters
13 Guidelines · Performance:
Mobile Account-Wide Navigation, Structure, & Information
7 Guidelines · Performance:
Mobile Site-Wide Features
25 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Ann Taylor’s Desktop Web E-Commerce Design
30 pages of Ann Taylor’s e-commerce site, marked up with 325 best practice examples:
Ann Taylor’s Mobile Web E-Commerce Design
15 pages of Ann Taylor’s e-commerce site, marked up with 145 best practice examples:
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