28 of 35 annotated page designs:

Nike’s No Results Page

Violated High

Research Guideline #362

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Underlying UX research

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Issue Resolved

Research Guideline #365

Importance: Impactful · Single-Platform

Dig deeper: Implementation breakdown, Underlying UX research

This content is only available in Baymard Premium — get full access