On this page there’s 9 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 703 main navigation examples.)
The screenshot was taken on March 5, 2020 and depicts Bass Pro Shops’ Main Navigation. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #996
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #1006
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #300
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #282
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #286
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #261
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #268
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #251
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access