On this page there’s 30 highlights (premium only) outlining what Booking.com are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 463 homepage examples.)
The screenshot was taken on January 5, 2022 and depicts Booking.com’s Homepage. In total, we’ve reviewed 35 of Booking.com’s page designs. To see them all, visit the full Booking.com UX case study.
Research Guideline #239
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #288
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 2 extra images, Underlying UX research
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Research Guideline #1706
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #946
Importance: Detail · Multi-Platform
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Research Guideline #287
Importance: Essential · Single-Platform
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Research Guideline #300
Importance: Essential · Multi-Platform
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Research Guideline #261
Importance: Essential · Multi-Platform
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Research Guideline #263
Importance: Essential · Multi-Platform
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Research Guideline #282
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #286
Importance: Essential · Multi-Platform
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Research Guideline #303
Importance: Essential · Multi-Platform
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Research Guideline #235
Importance: Impactful · Multi-Platform
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Research Guideline #1866
Importance: Impactful · Multi-Platform
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Research Guideline #249
Importance: Impactful · Multi-Platform
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Research Guideline #238
Importance: Impactful · Multi-Platform
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Research Guideline #237
Importance: Essential · Multi-Platform
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Research Guideline #957
Importance: Essential · Multi-Platform
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Research Guideline #1509
Importance: Essential · Multi-Platform
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Research Guideline #284
Importance: Essential · Multi-Platform
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #1095
Importance: Essential · Multi-Platform
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Research Guideline #1498
Importance: Impactful · Multi-Platform
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Research Guideline #931
Importance: Detail · Multi-Platform
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Research Guideline #1083
Importance: Impactful · Multi-Platform
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Research Guideline #1094
Importance: Essential · Multi-Platform
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Research Guideline #240
Importance: Essential · Multi-Platform
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Research Guideline #264
Importance: Impactful · Multi-Platform
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Research Guideline #930
Importance: Essential · Single-Platform
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Research Guideline #1705
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #250
Importance: Detail · Multi-Platform
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