On this page there’s 4 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 276 intermediary category page examples.)
The screenshot was taken on February 7, 2022 and depicts Costco’s Intermediary Category Page. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #308
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #307
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #312
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access