On this page there’s 16 highlights (premium only) outlining what Apple are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 395 cart examples.)
The screenshot was taken on September 13, 2021 and depicts Apple’s Cart. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #600
Importance: Impactful · Multi-Platform
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Research Guideline #602
Importance: Impactful · Multi-Platform
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Research Guideline #607
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #620
Importance: Essential · Multi-Platform
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Research Guideline #623
Importance: Essential · Multi-Platform
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Research Guideline #622
Importance: Essential · Multi-Platform
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Research Guideline #646
Importance: Essential · Multi-Platform
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Research Guideline #645
Importance: Detail · Multi-Platform
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Research Guideline #650
Importance: Impactful · Multi-Platform
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Research Guideline #649
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #633
Importance: Impactful · Multi-Platform
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Research Guideline #634
Importance: Impactful · Multi-Platform
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Research Guideline #631
Importance: Impactful · Multi-Platform
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #581
Importance: Essential · Multi-Platform
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Research Guideline #579
Importance: Impactful · Multi-Platform
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