On this page there’s 4 highlights (premium only) outlining what BT are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 395 cart examples.)
The screenshot was taken on January 10, 2023 and depicts BT’s Cart. In total, we’ve reviewed 23 of BT’s page designs. To see them all, visit the full BT UX case study.
Research Guideline #579
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #2139
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #732
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access