On this page there’s 15 highlights (premium only) outlining what GAP are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1091 homepage examples.)
The screenshot was taken on May 21, 2018 and depicts GAP’s Homepage. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.
Research Guideline #235
Importance: Detail · Multi-Platform
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Research Guideline #241
Importance: Detail · Single-Platform
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Research Guideline #287
Importance: Detail · Single-Platform
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Research Guideline #237
Importance: Essential · Multi-Platform
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Research Guideline #238
Importance: Impactful · Multi-Platform
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #240
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #239
Importance: Detail · Multi-Platform
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Research Guideline #255
Importance: Detail · Single-Platform
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Research Guideline #284
Importance: Essential · Multi-Platform
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Research Guideline #279
Importance: Impactful · Single-Platform
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Research Guideline #248
Importance: Essential · Single-Platform
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Research Guideline #250
Importance: Impactful · Multi-Platform
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Research Guideline #293
Importance: Detail · Single-Platform
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Research Guideline #252
Importance: Essential · Multi-Platform
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