On this page there’s 12 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1091 homepage examples.)
The screenshot was taken on April 26, 2018 and depicts Amazon’s Homepage. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #235
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #241
Importance: Detail · Single-Platform
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Research Guideline #288
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #306
Importance: Impactful · Single-Platform
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Research Guideline #287
Importance: Detail · Single-Platform
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Research Guideline #242
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #249
Importance: Detail · Multi-Platform
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Research Guideline #237
Importance: Essential · Multi-Platform
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Research Guideline #246
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #239
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #248
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #290
Importance: Detail · Multi-Platform
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