On this page there’s 30 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 726 filtering options examples.)
The screenshot was taken on September 1, 2020 and depicts Amazon’s Filtering Options. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #502
Importance: Essential · Multi-Platform
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Research Guideline #531
Importance: Essential · Multi-Platform
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Research Guideline #409
Importance: Essential · Multi-Platform
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Research Guideline #464
Importance: Impactful · Single-Platform
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Research Guideline #441
Importance: Impactful · Multi-Platform
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Research Guideline #533
Importance: Essential · Multi-Platform
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Research Guideline #449
Importance: Impactful · Multi-Platform
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Research Guideline #443
Importance: Essential · Multi-Platform
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Research Guideline #458
Importance: Detail · Multi-Platform
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Research Guideline #525
Importance: Impactful · Single-Platform
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Research Guideline #440
Importance: Essential · Multi-Platform
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Research Guideline #436
Importance: Detail · Multi-Platform
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Research Guideline #429
Importance: Essential · Multi-Platform
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Research Guideline #537
Importance: Impactful · Multi-Platform
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Research Guideline #536
Importance: Detail · Single-Platform
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Research Guideline #1024
Importance: Essential · Multi-Platform
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Research Guideline #503
Importance: Impactful · Single-Platform
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Research Guideline #413
Importance: Essential · Multi-Platform
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Research Guideline #418
Importance: Essential · Multi-Platform
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Research Guideline #423
Importance: Essential · Single-Platform
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Research Guideline #430
Importance: Impactful · Single-Platform
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Research Guideline #409
Importance: Essential · Multi-Platform
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Research Guideline #416
Importance: Essential · Multi-Platform
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Research Guideline #467
Importance: Essential · Multi-Platform
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Research Guideline #470
Importance: Essential · Single-Platform
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Research Guideline #480
Importance: Essential · Single-Platform
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Research Guideline #433
Importance: Essential · Multi-Platform
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Research Guideline #504
Importance: Detail · Multi-Platform
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Research Guideline #505
Importance: Detail · Single-Platform
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Research Guideline #501
Importance: Essential · Multi-Platform
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