On this page there’s 3 highlights (premium only) outlining what FreshDirect are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 483 address book examples.)
The screenshot was taken on February 15, 2021 and depicts FreshDirect’s Address Book. In total, we’ve reviewed 68 of FreshDirect’s page designs. To see them all, visit the full FreshDirect UX case study.
Research Guideline #916
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #893
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #891
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access