144 ‘‘My Account’ Drop-Down’ Design Examples
What’s this? Here you’ll find 144 “‘My Account’ Drop-Down” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 123 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The “Account” drop-down, which allows users to access account-related features, is nearly always placed in the main navigation (frequently indicated by “Sign In” or “My Account”) and is by now an e-commerce convention. In our large-scale usability testing we observe that users’ first step on a site where they’re trying to track an order, initiate a return, update a payment method, add an address, or perform some other account-related task, is often to immediately go to the “My Account” drop-down — sometimes before the homepage has even finished loading.
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