On this page there’s 34 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)
The screenshot was taken on July 1, 2021 and depicts REI’s Product Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #860
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #779
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #747
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
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Research Guideline #740
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
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Research Guideline #741
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 5 extra images, Underlying UX research
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Research Guideline #755
Importance: Impactful · Multi-Platform
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Research Guideline #773
Importance: Detail · Single-Platform
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Research Guideline #792
Importance: Essential · Multi-Platform
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Research Guideline #816
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #777
Importance: Detail · Single-Platform
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Research Guideline #826
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #836
Importance: Essential · Multi-Platform
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Research Guideline #848
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 4 extra images, Underlying UX research
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Research Guideline #852
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #837
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #795
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #850
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #856
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #825
Importance: Essential · Multi-Platform
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Research Guideline #802
Importance: Impactful · Multi-Platform
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Research Guideline #789
Importance: Detail · Multi-Platform
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Research Guideline #804
Importance: Detail · Multi-Platform
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Research Guideline #791
Importance: Essential · Multi-Platform
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Research Guideline #798
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #803
Importance: Essential · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #757
Importance: Essential · Single-Platform
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Research Guideline #846
Importance: Impactful · Single-Platform
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Research Guideline #766
Importance: Essential · Multi-Platform
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Research Guideline #844
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #841
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 3 extra images, Underlying UX research
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Research Guideline #843
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #738
Importance: Essential · Multi-Platform
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Research Guideline #814
Importance: Impactful · Multi-Platform
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