On this page there’s 36 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)
The screenshot was taken on May 25, 2021 and depicts H&M’s Product Page. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #828
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #860
Importance: Essential · Multi-Platform
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Research Guideline #836
Importance: Essential · Multi-Platform
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Research Guideline #854
Importance: Impactful · Multi-Platform
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Research Guideline #802
Importance: Impactful · Multi-Platform
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Research Guideline #852
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #849
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #837
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #850
Importance: Detail · Multi-Platform
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Research Guideline #856
Importance: Detail · Multi-Platform
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Research Guideline #841
Importance: Essential · Multi-Platform
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Research Guideline #843
Importance: Essential · Multi-Platform
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Research Guideline #752
Importance: Impactful · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #787
Importance: Essential · Multi-Platform
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Research Guideline #827
Importance: Detail · Multi-Platform
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Research Guideline #740
Importance: Essential · Multi-Platform
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Research Guideline #759
Importance: Impactful · Multi-Platform
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Research Guideline #744
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #741
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 5 extra images, Underlying UX research
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Research Guideline #776
Importance: Essential · Single-Platform
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Research Guideline #775
Importance: Impactful · Multi-Platform
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Research Guideline #773
Importance: Detail · Single-Platform
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Research Guideline #853
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #777
Importance: Detail · Single-Platform
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Research Guideline #747
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 4 extra images, Underlying UX research
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Research Guideline #784
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #766
Importance: Essential · Multi-Platform
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Research Guideline #846
Importance: Impactful · Single-Platform
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Research Guideline #803
Importance: Essential · Multi-Platform
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Research Guideline #821
Importance: Impactful · Multi-Platform
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Research Guideline #738
Importance: Essential · Multi-Platform
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Research Guideline #811
Importance: Essential · Multi-Platform
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Research Guideline #814
Importance: Impactful · Multi-Platform
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Research Guideline #812
Importance: Essential · Multi-Platform
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Research Guideline #813
Importance: Impactful · Multi-Platform
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