On this page there’s 4 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on February 15, 2018 and depicts Costco’s Comparison Tool. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #499
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #497
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #498
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #495
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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