On this page there’s 2 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on April 29, 2016 and depicts Bass Pro Shops’ Product List. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #279
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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