On this page there’s 13 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on May 18, 2015 and depicts Bass Pro Shops’ Product List. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #211
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #230
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #68
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #221
Importance: Essential · Single-Platform
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Research Guideline #212
Importance: Essential · Single-Platform
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Research Guideline #215
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #80
Importance: Essential · Single-Platform
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Research Guideline #90
Importance: Essential · Single-Platform
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Research Guideline #87
Importance: Impactful · Single-Platform
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Research Guideline #233
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #89
Importance: Essential · Single-Platform
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Research Guideline #79
Importance: Essential · Single-Platform
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Research Guideline #143
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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