On this page there’s 3 highlights (premium only) outlining what Northern Tool are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 no results page examples.)
The screenshot was taken on May 19, 2014 and depicts Northern Tool’s No Results Page. In total, we’ve reviewed 63 of Northern Tool’s page designs. To see them all, visit the full Northern Tool UX case study.
Research Guideline #407
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #351
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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