On this page there’s 2 highlights (premium only) outlining what Apple are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 no results page examples.)
The screenshot was taken on April 16, 2021 and depicts Apple’s No Results Page. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #365
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access