On this page there’s 11 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 intermediary category page examples.)
The screenshot was taken on November 17, 2020 and depicts REI’s Intermediary Category Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #257
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #305
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #300
Importance: Impactful · Multi-Platform
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Research Guideline #308
Importance: Impactful · Multi-Platform
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Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #258
Importance: Essential · Multi-Platform
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Research Guideline #318
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #307
Importance: Impactful · Multi-Platform
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Research Guideline #312
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #311
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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