On this page there’s 5 highlights (premium only) outlining what Target are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 106 top-level navigation examples.)
The screenshot was taken on March 7, 2016 and depicts Target’s Top-Level Navigation. In total, we’ve reviewed 87 of Target’s page designs. To see them all, visit the full Target UX case study.
Research Guideline #251
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #311
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #278
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #318
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #312
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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