On this page there’s 14 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 640 review order examples.)
The screenshot was taken on August 3, 2021 and depicts Amazon’s Review Order. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #713
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #611
Importance: Essential · Multi-Platform
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Research Guideline #613
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #551
Importance: Impactful · Multi-Platform
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Research Guideline #556
Importance: Essential · Multi-Platform
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Research Guideline #545
Importance: Impactful · Multi-Platform
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Research Guideline #552
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #583
Importance: Impactful · Multi-Platform
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Research Guideline #727
Importance: Essential · Multi-Platform
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #647
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #553
Importance: Detail · Multi-Platform
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Research Guideline #689
Importance: Detail · Single-Platform
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Research Guideline #554
Importance: Impactful · Multi-Platform
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