On this page there’s 5 highlights (premium only) outlining what GAP are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 950 cart examples.)
The screenshot was taken on March 13, 2012 and depicts GAP’s Cart. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.
Research Guideline #50
Importance: Essential · Single-Platform
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Research Guideline #42
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #22
Importance: Detail · Single-Platform
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Research Guideline #53
Importance: Detail · Single-Platform
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Research Guideline #27
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
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