On this page there’s 4 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on May 4, 2016 and depicts REI’s Account Selection. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #653
Importance: Essential · Multi-Platform
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Research Guideline #637
Importance: Essential · Multi-Platform
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Research Guideline #652
Importance: Essential · Multi-Platform
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Research Guideline #699
Importance: Detail · Multi-Platform
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