‘Online Grocery’ E-Commerce UX Audit
What are the top 40 UX improvements for your Online Grocery site? How does your UX performance compare to Sainsbury’s, Ocado, Peapod, Fresh Direct, and Albertsons?
Based on the findings from Baymard Institute’s 78,000+ hours of User Experience (UX) research, Baymard will conduct an Online Grocery UX audit of your e-commerce site.
The in-depth grocery UX audit will be based on 380 weighted UX parameters uncovered during our large-scale UX testing – and are those we observe to be most relevant for online grocery websites. This will provide you with:
- a detailed 120+ page audit report outlining 40 prioritized and research-backed user experience improvements for your online grocery site,
- provide best practice implementation examples and inspiration from other online grocery sites, for each of the 40 identified UX improvements to your site,
- a detailed unbiased UX performance analysis across the 380 UX parameters to document your current state and identify the best areas to improve,
- compare your site’s UX performance directy to the performance of other online grocery sites: Sainsbury’s, Ocado, Peapod, Fresh Direct, and Albertsons.
Learn more about our online grocery UX audit analysis, deliverables, and costs in the 5 sections below:
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
What’s Included in a Grocery E-Commerce UX Audit?
A ‘Full-Site Online Grocery UX audit’ includes:
A full UX analysis and assessment of your desktop and mobile websites UX, including the homepage, category navigation, recipe pages, on-site search, product listing pages, product details pages, shopping cart, and checkout process — conducted by lead researchers at Baymard Institute, utilizing our 78,000+ hours of large-scale UX research.
7 detailed UX scorecards with a total of 380 UX performance scoring parameters, used for direct UX performance comparison against other online grocery websites (Sainsbury’s, Ocado, Peapod, Fresh Direct, & Albertsons). In addition, you will also get a UX comparison to 123 top-grossing US and European e-commerce sites, to benchmark how your site stacks up to general user expectations.
The auditors will write a detailed 120+ page report with 40 suggestions for UX improvement. Each suggestion includes a description of the identified user experience issue along with a proposed solution and 2–4 best practice examples from other online grocery sites, and occationally examples outside the online grocery industry for cross-industry inspiration.
A 2-hour video conference where we go over the audit results with you and your team, to discuss the findings and suggestions for improvements.
3 follow-up calls with your UX auditor within four months of delivering the audit findings. Useful for feedback on any redesigns you create, a light review of prototypes, follow-up questions from your teams, etc.
A full-site UX audit includes 4 months of complimentary access to a Baymard Premium ‘Medium’ plan with full access to Baymard’s 78,000+ hours of UX research findings.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
UX Audit Focus
The audit will cover the following areas of your online user experience:
Custom Grocery Competitors
In addition to auditing your site UX and comparing it to Sainsbury’s, Ocado, Peapod, Fresh Direct, and Albertsons, we can also expand the project scope to include a custom competitive audit against any local or direct online grocery competitor(s) you’d like. This is available for sites in most countries and languages.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
What Are Audits For?
Most commonly, UX audit services are used by:
- Sites that would like to benchmark their UX performance to see how they stack up against major competitors and “State of the Art” sites, to know where resources are best spent on further UX improvements.
- Sites that would like inspiration and verification of their new redesign. It can even be before spending resources on the final design and code — auditing prototype designs is cheaper than re-coding.
- Optimized sites that need a pair of external and unbiased eyes to identify the last tweaks and improvements.
- Agencies, designers, and tech vendors that want reassurance that they’re on the right track with their client’s design.
Return on Investment
Even the smallest improvement in conversion rate for any site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $50,000,000 annual sales will yield $8,060,000 extra sales every year.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
How Will the Audit Be Delivered?
What Will It Cost?
A full-site online grocery desktop and mobile UX audit across all 7 audit focus areas costs $12,700 (USD) — this includes a volume discount of $5,200 compared to the rate for 7 individual “focused UX audits”.
A ‘Mass Merchant Full-Site UX audit’ includes:
A full UX review and analysis by Baymard’s team of UX researchers of both your desktop and mobile websites.
A 120+ page audit report with 40 prioritized suggestions for UX improvements. Each explain the identified UX issue, the suggested change, and show 2–4 best practice implementation examples from other online grocery sites and leading e-commerce sites.
7 detailed UX performance scorecards with a total of 380 review parameters, and with performance comparison against Sainsbury’s, Ocado, Peapod, Fresh Direct, and Albertsons, along with a general comparison to 123 top-grossing US, European, and International e-commerce sites.
A 2-hour video conference with you and your team to discuss the audit results.
3 follow-up calls with your UX auditor. Useful for follow-up questions or feedback on your redesigns or prototypes.
- 4 months of complimentary access to a Baymard Premium ‘Medium’ plan with full access to Baymard’s 78,000+ hours of UX research findings.
Reach out below to discuss your needs or request a UX audit of your online grocery site. (PS client audits are strictly confidential and will not be included in Baymard’s public UX benchmark database).
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
Online Grocery Audit Price
$12,700
17-25 workdays
Refund Policy: In the event that we’re unable to provide 40 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.
A typical full site audit takes around 17-25 work days - depending on time of year, project scope and auditor availability.
All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else (NDA is possible).
As Baymard does not offer any kind of web design or programming services or sell e-commerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.
What Our Clients Say About the UX Audit
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.”
“I really like the work Baymard Institute does around usability. Their articles often get my Ecom gears turning.”
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